To apply segmentation and retargeting strategies, social networks and internet portals offer suitable tools.
Typically, a marketing strategy involves a series of goals, such as increasing brand reach, attracting leads, and ultimately making sales. By leveraging the strengths of each medium, your business can create a cascade effect where each outcome contributes to the next, all through integrated communication across all channels .
The advantages of adopting a 360° communication strategy are australia phone number for whatsapp well documented in studies and research.
An interesting piece of information comes from an analysis by Nielsen in partnership with Cumulus Media. A test was carried out by adding 20% of the media budget to radio and the internet, starting with each of them separately.
When the internet was added to radio, there was a 13% to 20% increase in campaign reach. On the other hand, when radio was added to the digital strategy, reach was up to 94% higher.
Another example is a study by Spectrum Reach with Magna Global, which showed that 41% of consumers had better brand recall when seeing the same ad on TV and online.
To summarize this line of reasoning, a survey by Analytic Partners proved that expanding from one to five communication channels increases return on investment (ROI) by 35%.
Audiency offers a comprehensive solution for distributing, managing and tracking offline media campaigns, with a special focus on radio. With our platform, you can strengthen your brand and reach your target audience efficiently.
Our platform allows you to register broadcasters, distribute advertising materials and track all broadcasts in real time. With Audiency, you will have access to a live broadcast map, showing exactly when your commercial is broadcast on the radio.
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