However, in these times, creating a mobile application is no guarantee of success . Every day the competition is greater and giving visibility to an App in any marketplace is a complicated task. Therefore, you have to be informed about a part of digital marketing , ASO positioning, which we explain below:
How can we give visibility to a mobile application to obtain great benefits? Through ASO positioning.
What is ASO?
Why is it so important?
What are the factors that influence ASO positioning?
What are the best tools for ASO?
In this post we answer all these questions!
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What is ASO positioning?
ASO ( App Store Optimization) is the australia email address list procedure used to position an application in the first search results of the marketplace . In other words, it is SEO optimization for Apps, that is, the technique used to give visibility to an application in the App Store and Play Store, among others.
As you can see, ASO positioning performs the same functions as SEO positioning , however, the latter has the objective of placing a website or a brand in the top positions of a search engine like Google.
Why is App Store Optimization necessary?
App Store Optimization is necessary to make your app visible in mobile app stores . However, its importance goes further: it allows you to save on advertising investment in the long term, it allows you to segment the market, it enhances the brand's branding , improving business opportunities, and it collaborates in the transmission of quality, among other things.