What is Google Tag Manager?
Posted: Sun Dec 22, 2024 6:19 am
Google has not remained just a search engine, in order to provide better solutions for its users, Google Inc. offers marketing and development tools as part of a much more robust solution for more advanced users. One of the services provided by the new Google marketing platform is Google Tag Manager , one of the essential tools in your day-to-day life as a digital marketing expert.
Google Tag Manager is a tool that gives companies the opportunity to successfully manage the scripts on their websites without having to inject code directly into the source code. Since its launch at the end of 2012, this Google Inc. product has been available for free to those companies that need to make the work of implementing code snippets much easier and faster, with the aim of implementing their own or third-party tools on their website.
Google Tag Manager is a tool that allows you to manage the tags or code fragments (scripts) that are found on your website or mobile application. A tag or label is a JavaScript or HTML code fragment , to perform a custom action within a website. In addition, Google Tag Manager allows you to configure triggers, those actions that must occur on your website for your script to be activated.
Some of the most used scripts in Google Tag Manager are:
Google Analytics
Facebook Pixel
Google Ads conversion code
Chat Scripts
Tracking and measurement controls
Google Optimize
With Tag Manager , maintenance of these code snippets no longer needs to be cellphone number philippines done from the source code file, but can be done through this tool.
What is Google Tag Manager for?
Using Google Tag Manager has great benefits and serves to carry out multiple functions, among which the most notable are:
Controlling your tracking tags
With Google Tag Manager you can keep track of all the tracking tags that are present on your website. That is, you can select which tags to track and which not to. For example, in the case of an e-commerce page (virtual store), it is important to track the sales that the page receives, the shopping cart area or which products get the most traffic. Together with Google Analytics you can create a fairly detailed tracking of this information.
Integrate your digital strategies with other Google products
It's very easy to connect and configure tags for Google products such as Analytics and Google Ads with your Google Tag Manager account . These tools will help you measure the interaction and performance of your website by optimizing your content and providing better quality information. With Google Tag Manager , you can improve the management of these tools and obtain better results, in terms of web positioning and KPI measurement .
To optimize your codes
Because the only code that will be inserted into the website will be Google Tag Manager 's code , you will save space and have a cleaner source code. In addition, Tag Manager optimizes the other tools that were added from its own panel, managing tag control and version history.
How does Google Tag Manager relate to digital marketing?
If you don't measure, you can't improve. And to measure the performance of an advertising campaign, you need to implement tracking tags or pixels, sometimes called "conversion" tags, to know the results of your actions. In this sense, the tags and programming codes of a website are used to measure traffic and successfully optimize your digital marketing campaigns.
It can take a programmer weeks to update a code or release a new version of an application. This is detrimental to businesses that need to launch a marketing campaign in a short time. This launch can be delayed for months and valuable opportunities, information and sales can be lost.
So to solve this problem, Google Tag Manager was born as a tag manager that allows companies to update their tags not only without the need for a specialized programmer, but in a short time, this being one of the main important features that Google Tag Manager brings to digital marketing.
In short, Google Tag Manager allows users to add or edit code tags directly from the platform instead of having to add or edit these tags directly within the code of the website itself. In this way, the dependence that many companies have on a team of web developers can be ended, thanks to the simplicity of this tool.
Google Tag Manager is a tool that gives companies the opportunity to successfully manage the scripts on their websites without having to inject code directly into the source code. Since its launch at the end of 2012, this Google Inc. product has been available for free to those companies that need to make the work of implementing code snippets much easier and faster, with the aim of implementing their own or third-party tools on their website.
Google Tag Manager is a tool that allows you to manage the tags or code fragments (scripts) that are found on your website or mobile application. A tag or label is a JavaScript or HTML code fragment , to perform a custom action within a website. In addition, Google Tag Manager allows you to configure triggers, those actions that must occur on your website for your script to be activated.
Some of the most used scripts in Google Tag Manager are:
Google Analytics
Facebook Pixel
Google Ads conversion code
Chat Scripts
Tracking and measurement controls
Google Optimize
With Tag Manager , maintenance of these code snippets no longer needs to be cellphone number philippines done from the source code file, but can be done through this tool.
What is Google Tag Manager for?
Using Google Tag Manager has great benefits and serves to carry out multiple functions, among which the most notable are:
Controlling your tracking tags
With Google Tag Manager you can keep track of all the tracking tags that are present on your website. That is, you can select which tags to track and which not to. For example, in the case of an e-commerce page (virtual store), it is important to track the sales that the page receives, the shopping cart area or which products get the most traffic. Together with Google Analytics you can create a fairly detailed tracking of this information.
Integrate your digital strategies with other Google products
It's very easy to connect and configure tags for Google products such as Analytics and Google Ads with your Google Tag Manager account . These tools will help you measure the interaction and performance of your website by optimizing your content and providing better quality information. With Google Tag Manager , you can improve the management of these tools and obtain better results, in terms of web positioning and KPI measurement .
To optimize your codes
Because the only code that will be inserted into the website will be Google Tag Manager 's code , you will save space and have a cleaner source code. In addition, Tag Manager optimizes the other tools that were added from its own panel, managing tag control and version history.
How does Google Tag Manager relate to digital marketing?
If you don't measure, you can't improve. And to measure the performance of an advertising campaign, you need to implement tracking tags or pixels, sometimes called "conversion" tags, to know the results of your actions. In this sense, the tags and programming codes of a website are used to measure traffic and successfully optimize your digital marketing campaigns.
It can take a programmer weeks to update a code or release a new version of an application. This is detrimental to businesses that need to launch a marketing campaign in a short time. This launch can be delayed for months and valuable opportunities, information and sales can be lost.
So to solve this problem, Google Tag Manager was born as a tag manager that allows companies to update their tags not only without the need for a specialized programmer, but in a short time, this being one of the main important features that Google Tag Manager brings to digital marketing.
In short, Google Tag Manager allows users to add or edit code tags directly from the platform instead of having to add or edit these tags directly within the code of the website itself. In this way, the dependence that many companies have on a team of web developers can be ended, thanks to the simplicity of this tool.