2. Hidden costs
After convenience, the biggest benefit of online shopping is the discounts and deals. Imagine the cost savings a customer expected to see disappear at the checkout?
This happens when hidden or unannounced charges appear uk number list during checkout. These charges may be for shipping, packaging or scheduled delivery. Some retailers even label it as a ' handling fee ' for their services.
In any case, these hidden costs give buyers an unpleasant surprise. If the order cost is increased at the last minute by shipping costs, handling fees, etc., it can irritate the customer and force them to abandon the shopping cart.
If it was an impulse purchase, there is a chance that these costs may actually prevent the customer from completing the purchase.
This is not a big challenge and can be easily managed by the retailer with proactive planning. For example, if there are shipping costs or other costs added to the order in addition to the displayed price, make this transparent.
Present it on the product page itself. It will help the customer make an informed decision. It will also save them the hassle of proceeding to the checkout page and then eventually abandoning it.
For example, customers can be given the opportunity to select the shipping method and the associated costs on the product page itself. This makes it clear that shipping is subject to a charge and thus prevents any surprises at a later date.