How should you support a targeted email marketing strategy?
Posted: Sun Dec 22, 2024 5:11 am
Even with a strong targeted email marketing strategy, you still need to support it to make it as effective as possible. To do this, you should consider the following:
Build a quality email list that email list france your customers opt into, which can be promoted on your website and social channels. An email list built with engaged customers will always perform better than one obtained elsewhere – it also ensures you’re compliant with data protection laws.
Create content that you know your customers will want to engage with based on data you should already have. Use visuals and copy to tell a story that your customers will want to engage with.
Make sure your emails are mobile-friendly. Almost half (49%) of emails are opened on a mobile device, so if your emails aren’t mobile-friendly you’re potentially alienating half your customers.
Don’t overwhelm your customers with too many emails. Even if every email you send is highly personalised, you’ll soon find your unsubscribe rates increasing if you land in inboxes too often. Consistency is key.
Use an omnichannel marketing approach so you can offer a seamless customer experience regardless of how your customers engage with your brand.
Build a quality email list that email list france your customers opt into, which can be promoted on your website and social channels. An email list built with engaged customers will always perform better than one obtained elsewhere – it also ensures you’re compliant with data protection laws.
Create content that you know your customers will want to engage with based on data you should already have. Use visuals and copy to tell a story that your customers will want to engage with.
Make sure your emails are mobile-friendly. Almost half (49%) of emails are opened on a mobile device, so if your emails aren’t mobile-friendly you’re potentially alienating half your customers.
Don’t overwhelm your customers with too many emails. Even if every email you send is highly personalised, you’ll soon find your unsubscribe rates increasing if you land in inboxes too often. Consistency is key.
Use an omnichannel marketing approach so you can offer a seamless customer experience regardless of how your customers engage with your brand.