Newsletter
Promotional emails
Welcome emails
Surveys
Cart abandonment emails
Milestone emails
Lead-nurturing emails
When it comes to email uk consumer data list marketing, the when is just as important as the what. Yes, your customers may have opted in to receive emails from you, but that doesn’t mean you should email them once a day, or even once a week in some circumstances. Email marketing isn’t a case of ‘throw enough stuff at them and hope some of it will stick’ – it’s about carefully planned campaigns that reach the right customers at the right time with the right information.
It’s a good idea to let your customers know how often they’ll receive communication from you when they sign up. If they know that ahead of time you’re less likely to have a high unsubscribe rate and customers who’ll be more inclined to engage.
Step 6 - Tracking and analysis
Marketing professionals won’t need to be told this step, because it’s more or less in your blood. But, it’s important to highlight nonetheless – keep on top of that data to measure the success of your email marketing campaigns so you can improve on the next one. Make sure they link back to the goals set in step 2 and how they align with the overall goals of your business.
The only question you might have is how to accurately, effectively and easily analyse your data to get valuable insights on your campaigns. One highly functional tool is Apteco Orbit, which helps you visualise your data to optimise your campaigns. Read more about Apteco Orbit to discover how it can transform how you reach your audience.