How personalisation helped an Apteco customer

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As we’ve already highlighted, personalisation helps your business retain customers by providing them with a relevant, streamlined and more engaging experience. Of course, your customers are going to continue spending their money with you if they know they’re going to have their needs met without having to spend time wading through streams of impersonalised content.

When combined with Best Next Offer (BNO), these analytics, such as spending habits, complement a marketing strategy to further create a streamlined and personalise australia whatsapp users experience. You’ll have the data necessary to know what messages to use and when to use them to ensure your marketing is as effective as possible. In turn, this leads to further and further retention.


Protyre is also one of the largest providers of MOT testing in the UK. It wanted a solution to ensure not only did drivers receive a reminder to let them know when their MOT was due, but it was personal enough to encourage them to book their MOT with Protyre.

The solution was to create demand-driven pricing and marketing and offer each Protyre customer a bespoke offer when sending their MOT reminder, based on the number of bookings at the customer's local centre. This solution drove bookings at centres with below-optimal MOT bay utilisation, which protected MOT revenue.



This simple but effective campaign used personalisation to prevent loss and ensure customer loyalty and satisfaction. Read more about how personalisation helped Protyre.