The B2B podcast landscape is booming, offering a wealth of knowledge at your fingertips. But with so many shows out there, how do you make yours stand out?
Top 5 B2B Podcast Creators: Learning from Success
Want to learn more about how to use Inbound Marketing to grow YOUR business?
One way is to learn from those who are leading the way. In this blog, we’ll dive int singapore number the strategies of five leading B2B podcasters, dissecting their successes and uncovering the secrets behind their loyal audiences and impressive downloads.
1. Exit Five: B2B Marketing with Dave Gerhardt
Host: Dave Gerhardt, a seasoned marketing executive with experience at companies including Drift and Under Armour.
Unique Format: In-depth interviews with B2B marketing leaders, complemented by Dave’s analysis and practical advice.
Accomplishments: Exit Five consistently tops B2B marketing podcast charts, has millions of downloads, and has garnered praise for its insightful content.
Success factors:
Compelling Content: Dave’s interviews go beyond surface-level discussions. He draws on the guest’s experience, distilling practical strategies and growth hacks directly applicable to listeners’ B2B marketing challenges. For example, his interview with Mott Spurgeon, VP of Marketing at Calendly, delves into the power of building a strong community and its impact on brand advocacy.
Engaging Host Personality: Dave's genuine curiosity and enthusiasm are contagious. He asks insightful questions, actively listens to guests' responses, and injects his own comments with humor and valuable insights. This creates a dynamic interview format that keeps listeners engaged.
2. Breaking B2B - Podcast about B2B marketing and demand generation
Host: Sam Dunning, B2B marketing expert passionate about helping businesses generate leads.
Unique Format: A mix of solo episodes where Sam dives into specific B2B marketing topics and interviews with fellow marketers and sales leaders.
Accomplishments: Regularly featured on “Best Of” B2B marketing podcast lists, he enjoys a loyal audience and is known for his practical advice on lead generation strategies.
Success factors:
Niche Focus: Breaking B2B specifically caters to the needs of marketers focused on lead generation. This targeted approach allows Sam to deliver highly relevant content that resonates with a defined audience segment. For example, an episode titled “The Essential Guide to Account-Based Marketing (ABM)” breaks down this B2B marketing strategy with clear steps and real-world examples.
Strategic Marketing: Sam uses multiple marketing channels to promote his podcast. He’s active on social media, collaborates with other B2B influencers, and leverages guest appearances to reach a wider audience.
3. Revenue Vitals
Presenter: Chris Walker, B2B sales expert with a results-oriented approach.
Unique Format: A combination of solo episodes where Chris shares sales tips and interviews with high-performing sales leaders.
Achievements: Highly regarded for its practical sales advice, Revenue Vitals has a dedicated audience of sales professionals looking to improve their closing rates.
Success factors:
Exceptional Guest Selection: Chris invites successful sales leaders from a variety of industries to share their proven strategies. This variety ensures fresh perspectives and relevant insights for listeners, regardless of their specific sales role. An interview with Jill Konrath, author of "Selling to Big Companies," offers practical advice for navigating the complex sales process within large organizations.
The Power of Storytelling: Chris understands the power of storytelling. He encourages guests to share real-life sales anecdotes, which not only illustrate key points but also make the content more engaging and memorable. For example, a guest salesperson might describe how they overcame a specific objection during a critical sales call.
4. The B2B Playbook
Host: George Coudounaris, a B2B marketing veteran focused on scaling businesses.
Unique Format: In-depth conversations with B2B CEOs and founders who have successfully scaled their companies.
Accomplishments: The B2B Playbook has been featured in leading publications and is a go-to resource for B2B leaders seeking actionable growth strategies.
Success factors:
Focus on business growth: The podcast goes beyond marketing tactics and delves into the broader aspects of scaling a B2B business. Episodes cover topics like building high-performing teams, creating a winning product strategy, and navigating funding rounds. An interview with the CEO of a fast-growing SaaS company could explore their approach to creating a strong company culture that supports rapid growth.
Consistent branding: B2B Playbook maintains a consistent visual and auditory brand identity across all platforms, creating a professional and recognizable presence. This includes a clear logo, intro music, and a well-defined color scheme used in their podcast artwork and social media graphics.
5.
HubSpot Podcast Network
Network Overview: Rather than a single host, the HubSpot Podcast Network features a collection of shows under the HubSpot umbrella, each with its own host and area of focus within the B2B landscape.
Unique Format: Diverse range of programs that address various B2B needs, including marketing, sales, customer service and business management.
Achievements: The network has a massive audience of business professionals and consistently ranks at the top of B2B podcast charts. Some of the network's shows have also received awards and recognition.
Success factors:
Breadth of content: By offering a variety of shows under one roof, the HubSpot Podcast Network caters to a wide range of B2B professional interests. This allows listeners to find shows that directly address their specific needs and challenges. For example, a marketing professional might tune into “Marketing Smarter” for marketing automation tips, while a sales manager might choose “The Sales Management Podcast” for strategies on building a high-performing sales team.
HubSpot Authority: By leveraging HubSpot’s brand recognition and expertise, the network automatically gains credibility and attracts a loyal following within the B2B community. This allows them to secure high-profile guests and produce content that aligns with current industry trends.
Key Learnings: How to Create Your Own Thriving B2B Podcast
By analyzing the success stories of these leading B2B podcasts, we can glean valuable tips for aspiring B2B podcasters. Here are some key ingredients to incorporate into your own show:
Identify your niche
Don’t try to be everything to everyone. Look within the B2B landscape and find a specific area you can dedicate yourself to. This will allow you to develop deep expertise, attract a specific audience , and stand out from the generic crowd. Breaking B2B’s focus on lead generation or Revenue Vitals’ dedication to sales are good examples.
Content is king
This may seem obvious, but B2B audiences crave valuable insights and practical strategies. Learn from Exit Five’s interview format, which delves into actionable takeaways, or The B2B Playbook’s exploration of business growth beyond marketing tactics. Focus on delivering content that educates, inspires, and prepares listeners to tackle real B2B challenges.
Host with more
Your personality is your brand . Develop a presentation style that resonates with your target audience. Take inspiration from Dave Gerhardt’s infectious enthusiasm or Chris Walker’s results-oriented approach. Authenticity and genuine interest in the topic go a long way in engaging listeners and keeping them coming back for more.