Triggered in the event of a new subscriber
Posted: Sun Dec 22, 2024 4:51 am
Plan your tactics
There are a wide variety of email marketing tactics that can be made more effective through segmentation. Examples include:
Welcome emails - welcome emails set the tone for your brand and often include some kind of promotion for newcomers. Segmenting welcome emails for retail might involve sending taiwan telephone number different emails to subscribers from different geographic locations, and tailoring their promotional material to their nearest store.
Abandoned cart emails - If a potential customer has filled their online cart but left your website at the last moment, you can send them emails to remind them they still need to check out. When these emails should be sent and whether or not they may need to include an extra incentive would be informed by looking at segmentation data.
Special date emails - Birthdays, anniversaries, public holidays and subscription anniversaries are all great reasons to send out some tailored email correspondence. This is the kind of personalisation that can really engage your customers, and make them feel valued. Segmentation could involve grouping customers by birth month in order to send birthday offers.
Upselling emails - Using data you have gathered on your regular customers, you can send emails suggesting complementary products, or upgrades on things they have previously bought from you. You might want to segment your emails depending on different customers’ interests and hobbies, and the products that would be most relevant to them.
Timebound emails - Whether promoting a flash sale or offering a discount for a limited time, these emails would need to be segmented to target customers who are known to frequently check their inbox and open correspondence from you.
There are a wide variety of email marketing tactics that can be made more effective through segmentation. Examples include:
Welcome emails - welcome emails set the tone for your brand and often include some kind of promotion for newcomers. Segmenting welcome emails for retail might involve sending taiwan telephone number different emails to subscribers from different geographic locations, and tailoring their promotional material to their nearest store.
Abandoned cart emails - If a potential customer has filled their online cart but left your website at the last moment, you can send them emails to remind them they still need to check out. When these emails should be sent and whether or not they may need to include an extra incentive would be informed by looking at segmentation data.
Special date emails - Birthdays, anniversaries, public holidays and subscription anniversaries are all great reasons to send out some tailored email correspondence. This is the kind of personalisation that can really engage your customers, and make them feel valued. Segmentation could involve grouping customers by birth month in order to send birthday offers.
Upselling emails - Using data you have gathered on your regular customers, you can send emails suggesting complementary products, or upgrades on things they have previously bought from you. You might want to segment your emails depending on different customers’ interests and hobbies, and the products that would be most relevant to them.
Timebound emails - Whether promoting a flash sale or offering a discount for a limited time, these emails would need to be segmented to target customers who are known to frequently check their inbox and open correspondence from you.