Content Brief: How to Create One for Your Team
Posted: Sun Dec 22, 2024 4:42 am
At SEMrush, we believe that to achieve quality copy, it is best to create a content brief that is as detailed as possible. And then, present it to your team.
We've combined all our experience in content creation and product development to give you tips and best practices for creating the perfect brief for your texts.
We will guide you through the different criteria we believe should be included in a content brief. We will also explain how and where to include them to achieve the best possible result. We will provide you with a free template that you can download and use in your next projects.
What you should include in your Content Brief
Text length
It is important to specify what you need in terms of text length.
But how do you choose an optimal length for your article?
content length recommendations
It's a common question for all of us who work with content marketing.
Most studies agree that the quality and relevance of content plays a much more important role than length in page ranking.
The average content length for Google’s first page results is around 810 words , according to a 2018 SEMrush study. And the same study recommends an average length of 1,137 words to rank better.
That said, the length of the text can be a factor in the success of your page if the content is als phone code philippines o complete and focused on the topic (keyword) you want to rank for .
Content also needs to be relevant to satisfying a user’s search query. To ensure this, you need to research your target audience and figure out who your audience will be.
According to SEMrush’s Ranking Factors 2.0 study , the optimal content length should correlate with the breadth of the topic. The more specific the topic, the longer the content should be. If you’re writing about a broader topic, no one expects you to go into detail and produce long content.
Suggestion of topics
If you don't currently have a specific topic in mind, there are several ways to find one.
You can research your audience to find out what your customers' most important needs are. You can use Quora, reviews, and Google FAQs on your topic.
find relevant topics on quora
Consider running a poll on your social media to find out what topics your followers would love to read about.
Check out your competitors' content. Perform a keyword gap analysis to find the keywords that your competitors are ranking for that you aren't. This way, you can find topics that you haven't covered on your website.
Improve your competitors' content - make your piece more useful and valuable.
Use content ideation tools to find the hottest topics that will rank well.
We've combined all our experience in content creation and product development to give you tips and best practices for creating the perfect brief for your texts.
We will guide you through the different criteria we believe should be included in a content brief. We will also explain how and where to include them to achieve the best possible result. We will provide you with a free template that you can download and use in your next projects.
What you should include in your Content Brief
Text length
It is important to specify what you need in terms of text length.
But how do you choose an optimal length for your article?
content length recommendations
It's a common question for all of us who work with content marketing.
Most studies agree that the quality and relevance of content plays a much more important role than length in page ranking.
The average content length for Google’s first page results is around 810 words , according to a 2018 SEMrush study. And the same study recommends an average length of 1,137 words to rank better.
That said, the length of the text can be a factor in the success of your page if the content is als phone code philippines o complete and focused on the topic (keyword) you want to rank for .
Content also needs to be relevant to satisfying a user’s search query. To ensure this, you need to research your target audience and figure out who your audience will be.
According to SEMrush’s Ranking Factors 2.0 study , the optimal content length should correlate with the breadth of the topic. The more specific the topic, the longer the content should be. If you’re writing about a broader topic, no one expects you to go into detail and produce long content.
Suggestion of topics
If you don't currently have a specific topic in mind, there are several ways to find one.
You can research your audience to find out what your customers' most important needs are. You can use Quora, reviews, and Google FAQs on your topic.
find relevant topics on quora
Consider running a poll on your social media to find out what topics your followers would love to read about.
Check out your competitors' content. Perform a keyword gap analysis to find the keywords that your competitors are ranking for that you aren't. This way, you can find topics that you haven't covered on your website.
Improve your competitors' content - make your piece more useful and valuable.
Use content ideation tools to find the hottest topics that will rank well.