What are email blasts?
Posted: Sun Dec 22, 2024 4:41 am
Email marketing is a fantastic way for your brand to keep in touch with its customers. You can send highly personalised communications based on comprehensive data, which means you can reach the right customers at the right time.
A specific email marketing strategy is the infamous email blast. We use the term infamous because many associate email blasts with negative connotations. Many assume australia contact data it’s a form of spam, hitting every inbox possible (and more than likely a large percentage of spam folders) in the hope that they’ll be opened by at least a few customers who’ll find it relevant.
However, email blasts can be used as a tool for good, as well as a tool for evil. Believe it or not, despite many seeing email blasts as a lazy strategy, they can still have their place when used in the right context.
But what is an email blast and when’s the right time to send one? Are they really spam and an outdated strategy used by email marketers hoping to strike it lucky? Below, we’re going to explore the complex world of blast emails and answer several key questions to help you decide whether or not it’s the right strategy for your business.
Email blasts (also known as bulk emails, e-blasts or mass emails) are a method of sending out an email to a large group of recipients. Because they’re sent to such a wide spectrum of customers, who each have different demographics, interests, goals and browsing/purchase history, it’s more difficult to make them super personalised and relevant. For that reason, many may look at a blast email and see it as spam.
A specific email marketing strategy is the infamous email blast. We use the term infamous because many associate email blasts with negative connotations. Many assume australia contact data it’s a form of spam, hitting every inbox possible (and more than likely a large percentage of spam folders) in the hope that they’ll be opened by at least a few customers who’ll find it relevant.
However, email blasts can be used as a tool for good, as well as a tool for evil. Believe it or not, despite many seeing email blasts as a lazy strategy, they can still have their place when used in the right context.
But what is an email blast and when’s the right time to send one? Are they really spam and an outdated strategy used by email marketers hoping to strike it lucky? Below, we’re going to explore the complex world of blast emails and answer several key questions to help you decide whether or not it’s the right strategy for your business.
Email blasts (also known as bulk emails, e-blasts or mass emails) are a method of sending out an email to a large group of recipients. Because they’re sent to such a wide spectrum of customers, who each have different demographics, interests, goals and browsing/purchase history, it’s more difficult to make them super personalised and relevant. For that reason, many may look at a blast email and see it as spam.