B2B Marketing Investment Efficiency

[suchona.kaniz]

Probably a lot. Who manages them? Marketing and Sales are the ones who are in contact. Therefore, from my point of view, the client is the best provider of a B2B company in terms of feedback for the design of the B2B Marketing Strategy that dictates its future.

We can finally ask Marketing for efficiency. Digital tools and new israel telephone directory technologies such as AI allow us to capture and work with data, which allows us to measure almost everything.

For me, being able to measure and have data is a “reward” for those companies that focus well with good B2B Strategic Marketing and that bet on technology to support it (CRM, Automation, AI, etc.). But only after designing the core of their B2B Marketing Strategy.



Efficiency is in people, not in technologies. Connecting both is smart, even if not everything can be measured:

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