Customer reviews are like magnets. They can attract potential customers to your business.
Collecting reviews on customer review sites can build trust and encourage conversions.
And in the case of Google reviews, they can improve your rankings in local search engines, which translates into greater online visibility.
Let’s look at the benefits of customer reviews and the top 10 customer review sites for businesses.
What are the benefits of customer reviews?
Customer reviews can help businesses:
1. Build trust
Customers prefer to buy from brands they trust.
In fact, 46% of U.S. consumers are willing to pay more for trusted brands, according to Salsify’s 2022 research.
Salsify data shows that U.S. consumers pay more for brands they trust
Image source: Chili Piper
This shows how important it is for brands to position themselves as trustworthy.
Positive customer reviews can help build that trust.
When potential customers see positive reviews from other customers, they are reassured about the quality of the product and the reliability of the company.
2. Improve your local visibility
Customer reviews can directly influence your company's online visibility.
By collecting them on customer review websites, you can increase the chances of your company italy mobile number example profile being discovered by your target audience.
Customer reviews can also influence a business's ranking in local search results.
As?
Because customer reviews directly influence a business's ranking on online review sites like Google Business Profile (GBP), Yelp, and Tripadvisor.
Search engines often pull information from these sites for local search results.
And Google has clearly stated that it takes into account the number of reviews and the GBP review score when determining local search rankings :
Google's "Prominence" Guidelines Section
For example, an Indian restaurant in New York with more reviews and a better overall rating on its Google business profile might rank higher than its competitors.
However, customer reviews are only part of the equation. Search engines take into account many other factors when determining local rankings.
Creating and managing your company profile on various customer review sites is a good practice, but it can be difficult.
Imagine the time and effort you would have to spend monitoring your presence on these platforms.
Or you can use Semrush 's list management tool .
Streamline the entire process by centralizing management of your business listings across multiple customer review websites.