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When should you optimise?

Posted: Sun Dec 22, 2024 4:09 am
by phonenumber
Regularly update your email list to remove inactive subscribers and reduce bounce rates. This is a great first step in making your data much cleaner and more reliable.

As they say, there’s no time download free usa email database like the present. However, that’s only appropriate if you have the relevant data to make accurate and informed decisions.

Emails should be optimised whenever an opportunity arises. Don’t wait for an obvious issue or error to present itself – schedule regular reviews to look at data and trends to see what you can do to keep your strategy up to date. This should be in addition to analysing the results of every campaign.

Learn more about Apteco’s email marketing solution
Now that you can confidently answer the question ‘What is email optimisation?’ you should be in a better position to boost your business’ email marketing strategy. See how Apteco can support your business and improve your email marketing efforts.

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Email marketing can be a valuable way to keep in touch with your customers and let them know about special offers, changes to your business, alerts and more. However, building customer loyalty, increasing conversions and making more revenue is only possible if your email segmentation strategy is strong. To do that, you need comprehensive and up-to-date data that includes not only demographic information but the goals, interests and behaviours of your customers.