PropCo: The new trend in the Brazilian real estate sector
Posted: Sun Dec 22, 2024 4:04 am
Have you heard about PropCo in your work routine?
Even if you have been in the real estate market for many years, you may not know the meaning of the term. This is because it is a new trend for the sector in Brazil and is just beginning to pave its way to success.
Actions and solutions for the management of real estate buy russian number online are created, modified and updated all the time. Technology and the real estate market work together to boost the sector and make it even more important, especially economically.
Bringing a concept popularized in the United States to Brazil promises to innovate real estate property management. Thus, PropCo will become a trend that you, the developer, need to know about.

Thinking about building your knowledge, I will present this concept, its functionalities and characteristics in this article. So, let's go together on this journey of knowledge?
Summary
PropCo: What does it mean?
What is PropCo's role in Brazil?
REITs vs. FIIs
PropCo Structure
Maintenance
Tenant Management
Accounting
Rental Marketing
Regulation
Security
What you learned in this article:
Do you already know CV CRM?
PropCo: What does it mean?
PropCo: Focus on the hands of two women gesturing, with pencils in hand. They are in an office, in front of a table with papers with graphs, a notebook and miniature buildings.
PropCo is the acronym for Property Company , which translates into Portuguese as Property Company . This type of company focuses its management and development on real estate properties , which include: residential , commercial, industrial and other types of properties on the market.
PropCo refers to real estate investment funds or corporate divisions , such as US real estate funds , REITS . These correspond to Brazilian FIIs , although they are similar, there are differences between the shares far beyond the countries of operation .
REITS can be referred to as the parts of the company that own physical assets , so they fit into the concept of PropCo. It is worth noting that they end up distancing themselves from the OpCo action , the Operating Company , which focuses on the execution of daily tasks .
PropCo is associated with a real estate company that deals with the management, administration and direct operation of properties. In Brazil, it is aligned with investment structures in real estate assets applied by startups , as we will see below.
What is PropCo's role in Brazil?
As previously noted, the concept of PropCo is linked to FIIs , however, there may be variations between these and FIDCs . In addition to these, it ends up being structured in debenture issues , credit securities issued by companies and traded on the capital market , and even temporary holdings .
There is an expectation that 20% of startups that provide solutions for the real estate sector can be successful by exploring the PropCo action in their day-to-day activities. According to projections by Terracotta Ventures on construtechs and proptechs, the volume of capital could reach R$ 2 billion with the investment in this concept of property company .
In the Brazilian market , real estate funds aligned with startups that organize and make apartments available for rent have been extremely successful. For example, CondoConta , which raised around R$20 million by issuing debentures in recent years.
Even if you have been in the real estate market for many years, you may not know the meaning of the term. This is because it is a new trend for the sector in Brazil and is just beginning to pave its way to success.
Actions and solutions for the management of real estate buy russian number online are created, modified and updated all the time. Technology and the real estate market work together to boost the sector and make it even more important, especially economically.
Bringing a concept popularized in the United States to Brazil promises to innovate real estate property management. Thus, PropCo will become a trend that you, the developer, need to know about.

Thinking about building your knowledge, I will present this concept, its functionalities and characteristics in this article. So, let's go together on this journey of knowledge?
Summary
PropCo: What does it mean?
What is PropCo's role in Brazil?
REITs vs. FIIs
PropCo Structure
Maintenance
Tenant Management
Accounting
Rental Marketing
Regulation
Security
What you learned in this article:
Do you already know CV CRM?
PropCo: What does it mean?
PropCo: Focus on the hands of two women gesturing, with pencils in hand. They are in an office, in front of a table with papers with graphs, a notebook and miniature buildings.
PropCo is the acronym for Property Company , which translates into Portuguese as Property Company . This type of company focuses its management and development on real estate properties , which include: residential , commercial, industrial and other types of properties on the market.
PropCo refers to real estate investment funds or corporate divisions , such as US real estate funds , REITS . These correspond to Brazilian FIIs , although they are similar, there are differences between the shares far beyond the countries of operation .
REITS can be referred to as the parts of the company that own physical assets , so they fit into the concept of PropCo. It is worth noting that they end up distancing themselves from the OpCo action , the Operating Company , which focuses on the execution of daily tasks .
PropCo is associated with a real estate company that deals with the management, administration and direct operation of properties. In Brazil, it is aligned with investment structures in real estate assets applied by startups , as we will see below.
What is PropCo's role in Brazil?
As previously noted, the concept of PropCo is linked to FIIs , however, there may be variations between these and FIDCs . In addition to these, it ends up being structured in debenture issues , credit securities issued by companies and traded on the capital market , and even temporary holdings .
There is an expectation that 20% of startups that provide solutions for the real estate sector can be successful by exploring the PropCo action in their day-to-day activities. According to projections by Terracotta Ventures on construtechs and proptechs, the volume of capital could reach R$ 2 billion with the investment in this concept of property company .
In the Brazilian market , real estate funds aligned with startups that organize and make apartments available for rent have been extremely successful. For example, CondoConta , which raised around R$20 million by issuing debentures in recent years.