ould design your next
Posted: Sun Dec 22, 2024 3:59 am
marketing campaign, here are some trends and numbers, including email subject line statistics, to guide your decisions.
87% of marketers prefer to use email marketing to promote their content.*
Using personalization in email body may lead to a 28.57% increase in click-throughs (2.7% rate with tailored content vs. 2.1% without)
Email is the third-highest owned media platform B2B marketers used to distribute content in the past 12 months.*
81% of B2B marketers say their most used form of content marketing is email newsletters.*
The effectiveness of email subject lines depends on their ability to make readers curious, attractive promotional offers, and personalization.*
Shorter subject lines (under 70 characters) have the highest open rates.*
email_marketing_statistics_infographic_2
Email Frequency Statistics
How many emails you send also has an impact on your philippines whatsapp number free
email marketing success, just like what you include in your emails. Here are some numbers:
Consumers prefer to receive emails from their favorite brands just a few times per month.*
54% of brands opt to send emails 2-4 times per month, with 32% sending emails once a month. Fewer brands send emails 5-9 times per month (8%) or more frequently (6%). Interestingly, sending emails once a month had the highest open rate at 28%, with 2-4 emails a month following closely behind.
In the B2C sector, some studies suggest trying frequencies as high as 10-19 times a month for potentially higher sales, though this might not suit every audience. For B2B communications, most companies find emailing twice a month optimal, as increasing the frequency to more than once a week significantly boosts the unsubscribe rate.
Email Marketing Targeting and Personalization Stats
Email Segmentation Statistics
Segmentation plays a crucial role in deciding the success of email marketing campaigns. Here’s some research data about email segmentation effectiveness:
Segmented email campaigns drive 30% more opens and 50% more click-throughs than unsegmented ones.*
78% of marketers state that the most effective strategy for email marketing campaigns is subscriber segmentation.*
4 out of 5 marketers personalize subscriber profile data and 64% use customer segments.*
email_marketing_statistics_infographic_1
Personalized Email Marketing Statistics
Personalization is a big trend that can drive a positive impact for your campaigns. In fact, using dynamic content in emails is a top tactic used by email marketers.
Here are some statistics about personalized email performance:
Message personalization is one of the top tactics to optimize emails.*
Research shows that personalized emails generate 6x higher transaction rates compared to non-personalized versions.*
88% of users agree they are more likely to respond to an email favorably if it looks like it’s been specifically created for them.*
Email marketers who segmented their audience before campaigning stated that the revenue generated increased to up to 760%.*
55% of marketers reveal that expanding the use of personalization is their biggest priority in the next 12 months.*
80% of customers are more likely to purchase after a personalized experience.*
90% of marketers believe personali
87% of marketers prefer to use email marketing to promote their content.*
Using personalization in email body may lead to a 28.57% increase in click-throughs (2.7% rate with tailored content vs. 2.1% without)
Email is the third-highest owned media platform B2B marketers used to distribute content in the past 12 months.*
81% of B2B marketers say their most used form of content marketing is email newsletters.*
The effectiveness of email subject lines depends on their ability to make readers curious, attractive promotional offers, and personalization.*
Shorter subject lines (under 70 characters) have the highest open rates.*
email_marketing_statistics_infographic_2
Email Frequency Statistics
How many emails you send also has an impact on your philippines whatsapp number free
email marketing success, just like what you include in your emails. Here are some numbers:
Consumers prefer to receive emails from their favorite brands just a few times per month.*
54% of brands opt to send emails 2-4 times per month, with 32% sending emails once a month. Fewer brands send emails 5-9 times per month (8%) or more frequently (6%). Interestingly, sending emails once a month had the highest open rate at 28%, with 2-4 emails a month following closely behind.
In the B2C sector, some studies suggest trying frequencies as high as 10-19 times a month for potentially higher sales, though this might not suit every audience. For B2B communications, most companies find emailing twice a month optimal, as increasing the frequency to more than once a week significantly boosts the unsubscribe rate.
Email Marketing Targeting and Personalization Stats
Email Segmentation Statistics
Segmentation plays a crucial role in deciding the success of email marketing campaigns. Here’s some research data about email segmentation effectiveness:
Segmented email campaigns drive 30% more opens and 50% more click-throughs than unsegmented ones.*
78% of marketers state that the most effective strategy for email marketing campaigns is subscriber segmentation.*
4 out of 5 marketers personalize subscriber profile data and 64% use customer segments.*
email_marketing_statistics_infographic_1
Personalized Email Marketing Statistics
Personalization is a big trend that can drive a positive impact for your campaigns. In fact, using dynamic content in emails is a top tactic used by email marketers.
Here are some statistics about personalized email performance:
Message personalization is one of the top tactics to optimize emails.*
Research shows that personalized emails generate 6x higher transaction rates compared to non-personalized versions.*
88% of users agree they are more likely to respond to an email favorably if it looks like it’s been specifically created for them.*
Email marketers who segmented their audience before campaigning stated that the revenue generated increased to up to 760%.*
55% of marketers reveal that expanding the use of personalization is their biggest priority in the next 12 months.*
80% of customers are more likely to purchase after a personalized experience.*
90% of marketers believe personali