RankBrain is an artificial intelligence system that Google has been operating since 2015.
According to Greg Corrado, who is the driving force behind the Google Brain project, the company aims to provide the search engine with a self-learning algorithm, a topic that we are sure is of great interest.
This means that Google relies on artificial intelligence to provide search results to its users by using this system called RankBrain.
In 2013, Google's then-current algorithm, Hummingbird, was updated, bringing about major changes to the landscape and giving greater attention to users' search intentions as well as context.
This led to the implementation of RankBrain for machine learning; however, this learning is not something new for Google, as it was already being done with Panda in 2011, which through interactions on the web was able to determine whether the content was of quality or not.
On the other hand, RankBrain is intended to ensure that the search engine does not only focus on words, since it has been detected that, in most cases, words are not spelled correctly.
Rather, the purpose is for words to be converted into vectors, that is, into mathematical entities to be understood by the machine.
You yourself must have, at some point, used ambiguous or colloquial terms when doing a search on Google.
This is why RankBrain is expected to come up with the expected search answers because it has learned from previous queries.
That is, it automatically learns from past experiences with other users and refines the search more and more.
On the other hand, it has been said that this artificial intelligence system can almost reach the level of ANI (Artificial Narrow Intelligence), which refers to limited intelligence, but without having consciousness.
And even though the topic is quite interesting, you won't stop wondering how all this will office email list affect SEO and the content you have already posted for your brand or that you plan to post.
So stay with us to learn more about Google’s algorithm.
RankBrain is an artificial intelligence system that has been at Google since 2015, as part of the Colibrí search algorithm.
According to Google, out of the three million searches the engine receives every day, 15% involve words and combinations that are not easily understood or in the way they were written by the algorithm, since they are usually colloquial expressions.
Through automatic self-learning, RankBrain is fed with knowledge from all the searches that have been entered into the search engine.
So, the way RankBrain works is by interpreting the words or sentences of each search in order to deduce the intentions of the users.