There are several types of advertising audits, each of them focuse philippines whatsapp number free d on one of the processes carried out in advertising:
Media audit : serves to evaluate the reach and effectiveness of the channels that are being used to launch advertisements, which can range from traditional media, such as television and radio, to digital media, such as social networks or websites.
Content or creativity audit : used to review the quality, consistency and effectiveness of the advertising message, which must be aligned with the brand image and identity and must be attractive, eye-catching and interesting for the target audience.
SEO Audit : focuses on the actions being carried out to position the brand and gain visibility, such as the use of keywords, calls to action or CTA or other elements.
Performance audit : analyzing metrics that provide objective data on the effectiveness of a campaign, which helps in decision-making. Some of these metrics are impressions, conversions, Cost per Click (CPC) or Return on Advertising Spend (ROAS), among others.
Competitor audit : used to analyse and compare the advertising strategies followed by competitors, always with the aim of finding what works best and areas for improvement.