Set internal links with structure
Posted: Sun Jan 12, 2025 5:28 am
Internal links push your WooCommerce shop up in the Google rankings - but only if they are placed sensibly and follow a clear structure. Instead of randomly placing links to other articles when it suits you, you should develop a logical plan and stick to it.
A well-thought-out internal linking strategy helps Google understand why your pages are relevant, how they relate to each other, and what value they offer readers.
You can find out why internal links are still important and how to build a good internal link structure in WordPress in detail in our article Internal linking with WordPress: Important for your SEO .
More sales with the right content? That's how good content marketing works.
Learn more
6. Optimize images
You should optimize the images in your WooCommerce shop for two reasons:
SEO-optimized images improve the loading speed (page speed) of your bc data indonesia WordPress website.
Your images appear higher in Google Image Search and generate additional traffic.
There are basically three types of images in WooCommerce: individual product images, catalog images and preview images. The following applies to all of them: In order for them to be displayed optimally, your individual crop should not be larger than the original image. You should also make sure to keep the image files as small as possible, ideally under 100 kB.
It is best to choose images that are between 800 and 1600 pixels wide and have a resolution between 72 and 96 dpi. See our articles on this:
How Images and Image Sizes Work in WordPress
Optimize images with WordPress plugins
Image SEO Optimization with WordPress
WordPress compress images WPSmush
Compress images with WP Smush
7. Improve user experience with breadcrumbs
If visitors can easily find their way around your shop, the likelihood that they will ultimately make a purchase increases. If the navigation is confusing, the loading time is too long or the content is not meaningful, they will leave the site quite quickly without buying anything. This is not only bad for your business, but also has a negative impact on your search engine ranking.
Good product descriptions, meaningful titles and a clear URL structure already contribute significantly to the user experience (UX). In addition, you can activate breadcrumbs , for example . The "breadcrumbs" are actually a series of contextual links that are usually displayed at the top left of the page. They show your visitors where they are and which path they have taken through the shop so far.
Using the breadcrumb navigation, shop visitors can then jump back to higher-level pages or categories at any time with just a few clicks.
8. Increase loading speed with fast hosting
No matter how well your WooCommerce store is otherwise optimized for search engines, if your pages take forever to fully load, it not only causes visitors to leave quickly, it can also mean real losses in Google rankings for you.
Optimizing your images and keeping them as slim as possible is an important lever that we have already talked about. In addition, you should make sure that you lay the foundation for your WooCommerce online shop to perform at its best at all times with fast and reliable WordPress hosting . We reveal other factors and instructions for better WooCommerce performance in our article Making WordPress faster .
WooCommerce Hosting
Raidboxes even offers you a special WooCommerce hosting that grows with you and your shop and can be expanded, for example, in terms of RAM, cores and storage space.
The best WooCommerce plugins for SEO
Anyone who has already dealt with WordPress and WooCommerce hosting knows that the golden rule for plugins is: less is more. However, there are some plugins that can help you with your WooCommerce SEO.
Yoast WooCommerce Seo Tool Features
Yoast SEO Features at a Glance
These are currently our favorite SEO plugins for WooCommerce SEO:
The All in One SEO Pack is a beginner-friendly WordPress plugin with a very sleek user interface that can be integrated into WooCommerce for free. Among other things, it offers XML sitemap support, enables easy Google Analytics integration and also creates automatic meta information.
The SEO Framework is also free and almost slimmer than All in One SEO, but the range of functions can be a bit overwhelming for beginners. The plugin mainly allows you to quickly configure meta titles and descriptions and create detailed sitemap documentation.
WordPress SEO is particularly popular in the German-speaking market. On-page optimizations can be done quickly and easily. However, you have to pay a one-time license fee for the plugin.
WP Smush is a real game changer for optimizing the images in your shop. With the free plugin you can compress your images losslessly. JPG, JPEG, GIF and PNG files are supported.
Yoast SEO is probably the best known and most popular free SEO plugin for WooCommerce, see our comparison Yoast vs Rank Math - WordPress SEO Plugins in Comparison . It offers a comprehensive solution for all on-page SEO topics and is absolutely suitable for beginners.
What's particularly useful is that you can enter your main keyword in Yoast SEO and check whether you've optimized your content for that exact keyword and whether the text is easy to read. The plugin also offers a preview of what your metadata will look like in the Google results list.
A well-thought-out internal linking strategy helps Google understand why your pages are relevant, how they relate to each other, and what value they offer readers.
You can find out why internal links are still important and how to build a good internal link structure in WordPress in detail in our article Internal linking with WordPress: Important for your SEO .
More sales with the right content? That's how good content marketing works.
Learn more
6. Optimize images
You should optimize the images in your WooCommerce shop for two reasons:
SEO-optimized images improve the loading speed (page speed) of your bc data indonesia WordPress website.
Your images appear higher in Google Image Search and generate additional traffic.
There are basically three types of images in WooCommerce: individual product images, catalog images and preview images. The following applies to all of them: In order for them to be displayed optimally, your individual crop should not be larger than the original image. You should also make sure to keep the image files as small as possible, ideally under 100 kB.
It is best to choose images that are between 800 and 1600 pixels wide and have a resolution between 72 and 96 dpi. See our articles on this:
How Images and Image Sizes Work in WordPress
Optimize images with WordPress plugins
Image SEO Optimization with WordPress
WordPress compress images WPSmush
Compress images with WP Smush
7. Improve user experience with breadcrumbs
If visitors can easily find their way around your shop, the likelihood that they will ultimately make a purchase increases. If the navigation is confusing, the loading time is too long or the content is not meaningful, they will leave the site quite quickly without buying anything. This is not only bad for your business, but also has a negative impact on your search engine ranking.
Good product descriptions, meaningful titles and a clear URL structure already contribute significantly to the user experience (UX). In addition, you can activate breadcrumbs , for example . The "breadcrumbs" are actually a series of contextual links that are usually displayed at the top left of the page. They show your visitors where they are and which path they have taken through the shop so far.
Using the breadcrumb navigation, shop visitors can then jump back to higher-level pages or categories at any time with just a few clicks.
8. Increase loading speed with fast hosting
No matter how well your WooCommerce store is otherwise optimized for search engines, if your pages take forever to fully load, it not only causes visitors to leave quickly, it can also mean real losses in Google rankings for you.
Optimizing your images and keeping them as slim as possible is an important lever that we have already talked about. In addition, you should make sure that you lay the foundation for your WooCommerce online shop to perform at its best at all times with fast and reliable WordPress hosting . We reveal other factors and instructions for better WooCommerce performance in our article Making WordPress faster .
WooCommerce Hosting
Raidboxes even offers you a special WooCommerce hosting that grows with you and your shop and can be expanded, for example, in terms of RAM, cores and storage space.
The best WooCommerce plugins for SEO
Anyone who has already dealt with WordPress and WooCommerce hosting knows that the golden rule for plugins is: less is more. However, there are some plugins that can help you with your WooCommerce SEO.
Yoast WooCommerce Seo Tool Features
Yoast SEO Features at a Glance
These are currently our favorite SEO plugins for WooCommerce SEO:
The All in One SEO Pack is a beginner-friendly WordPress plugin with a very sleek user interface that can be integrated into WooCommerce for free. Among other things, it offers XML sitemap support, enables easy Google Analytics integration and also creates automatic meta information.
The SEO Framework is also free and almost slimmer than All in One SEO, but the range of functions can be a bit overwhelming for beginners. The plugin mainly allows you to quickly configure meta titles and descriptions and create detailed sitemap documentation.
WordPress SEO is particularly popular in the German-speaking market. On-page optimizations can be done quickly and easily. However, you have to pay a one-time license fee for the plugin.
WP Smush is a real game changer for optimizing the images in your shop. With the free plugin you can compress your images losslessly. JPG, JPEG, GIF and PNG files are supported.
Yoast SEO is probably the best known and most popular free SEO plugin for WooCommerce, see our comparison Yoast vs Rank Math - WordPress SEO Plugins in Comparison . It offers a comprehensive solution for all on-page SEO topics and is absolutely suitable for beginners.
What's particularly useful is that you can enter your main keyword in Yoast SEO and check whether you've optimized your content for that exact keyword and whether the text is easy to read. The plugin also offers a preview of what your metadata will look like in the Google results list.