1 Cornerstone Content: What It Is and How to Create It

[shaownhasane]

Contents
2 Choose your cornerstone content topics carefully
3 Use title tags and heading tags
4 Links to relevant content
5 Cornerstone Contents: Conclusion
Choose your cornerstone content topics carefully
Foundational content is content that is designed to hold its value. To determine argentina phone data which topics will work for your audience, you need to know who your audience is and what they care about. Developing a marketing buyer persona can help you understand internally which segment your content is aimed at. Once you have determined your topics, you will need to conduct extensive keyword research and create a substantial, detailed, and useful post that can attract traffic for a long time. Creating cornerstone content on evergreen topics is a good idea for this.

Use title tags and heading tags
Even the best content is worthless if no one can find it. To ensure that your content is easy to find and useful to your readers, make sure to make your titles concise and clear. Likewise, implement the best keywords on-page. This allows your content to appear more prominently in search engine results pages ( SERPs ) and ensures that Google users are able to locate it without too much difficulty.



Link to relevant content
Your core content must be authoritative to be visible. It will also need to utilize internal and external links to rank prominently in Google’s SEO algorithms. Strong content must earn links from other authoritative sources, which means that the content should be well-written and valuable enough for other bloggers to link to. Likewise, the content will need to utilize internal links to other valuable content on your site.