For a business case to achieve its goal, it is necessary:
Lots of numbers
Business is based on numbers - this is exactly what a potential client wants to see. Everything that is possible should be supported by specific data and numbers. The case must necessarily have a task that can be measured, intermediate results and a specific final result.
Obviously, the phrase "brought more traffic to the site" does not convey any meaningful information. The first thing a customer might think after reading this is, "How much more traffic exactly? How much money was spent on promotion? How much time did it take?" The case should contain specific answers to these questions, since without them, the value of the development falls exponentially.
Lots of visuals
Numbers alone will not be enough. If paraguay phone data possible, numbers should be supported by diagrams, graphs, and images. This way, the client will be able to see the dynamics of the indicators over different time periods.
Sometimes you can get more information by looking at a graph than by studying a huge amount of data and numbers.
Using the client's language
Of course, the terms SEO, conversion or traffic growth mean a lot to you, but, for example, the owner of a brick factory may not know such terminology. Although, most likely, it is he who will read your case.
Using the client's language
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Therefore, where it is possible to use simpler wording, it should be done. But it is important not to overdo it, since the text may be read not by the director, but, for example, by a marketer who knows professional terms very well. In this case, the project may not look expert enough for him. It is better to choose the golden mean.
SEO optimization
Potential clients often search for cases through search engines, which means that the text part of the project must be ranked by search engines according to user requests.
The ideal option is to collect a semantic core and fill the texts with keywords and phrases. But at a basic level, it is enough for the “keywords” to be entered into the headings and subheadings of business cases - this way they will be well promoted in search, and organic traffic will come to the site.
Specifics
The project describes your story of achieving a good result. Therefore, everything should be described in detail: what tools were used, and why they were used and not something else. Show the interim results and KPIs, corrections, if any, interesting features and extraordinary solutions.
Application of commercial factors