Is there such a need in your environment? How do people solve it?
Posted: Sun Jan 12, 2025 4:34 am
urce: shutterstock.com
All these questions are basically conversation starters - you need to listen carefully to the answer and find something in it that will allow the conversation to continue, so that the person remembers and talks more about his experiences and emotions.
The purpose of a deep interview is to explore the past, not the future. It is important that the person does not make assumptions, but rather reports on how he or she felt before.
Avoid asking general questions that won't give you the information you need. Test them before the interview to correct the wording if necessary. Don't ask questions like a robot, but listen to the answers with interest and clarify the information.
Closed formulations can only be used to ecuador phone data understand the direction. In the subsequent conversation, only open questions should be asked so that the person answers in detail. Those that do not help to understand the feelings and logic of the interlocutor are considered useless.
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"B2B Marketing: Key Features, Promotion Channels"
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In-depth interview formats: offline and online
There are two types of in-depth interviews: offline and online. Each has its pros and cons, and the choice of format depends on the capabilities of the questioner and his interlocutor.
Offline in-depth interview, advantages:
You can see and control the reaction of your interlocutor.
Non-verbal signs make it easy to notice a respondent’s doubts or understand that he is not telling you something.
You can participate in a conversation by nodding your head or otherwise signaling that you are listening to the person.
In personal communication, it is easier to create a friendly, trusting atmosphere by being open and smiling.
Offline cons:
In personal communication, it is difficult to write something down because visual contact is disrupted.
You may unknowingly send signals that the other person will perceive as disagreement.
Online advantages:
You can make settings suitable for a specific interlocutor, turn on or turn off the camera.
It's easy to take notes while answering.
You can talk to several people at the same time at a time convenient for them.
It is convenient to interview respondents from different regions.
Disadvantages of online in-depth interviews:
You are judged only by your voice, and if you have a high pitched voice, you may be mistaken for a young, inexperienced specialist.
Technical difficulties.
Lack of non-verbal communication - without video, it is difficult to understand how sincerely the other person is responding.
You need to constantly participate verbally in the conversation, since gestures are n
All these questions are basically conversation starters - you need to listen carefully to the answer and find something in it that will allow the conversation to continue, so that the person remembers and talks more about his experiences and emotions.
The purpose of a deep interview is to explore the past, not the future. It is important that the person does not make assumptions, but rather reports on how he or she felt before.
Avoid asking general questions that won't give you the information you need. Test them before the interview to correct the wording if necessary. Don't ask questions like a robot, but listen to the answers with interest and clarify the information.
Closed formulations can only be used to ecuador phone data understand the direction. In the subsequent conversation, only open questions should be asked so that the person answers in detail. Those that do not help to understand the feelings and logic of the interlocutor are considered useless.
Read also!
"B2B Marketing: Key Features, Promotion Channels"
Read more
In-depth interview formats: offline and online
There are two types of in-depth interviews: offline and online. Each has its pros and cons, and the choice of format depends on the capabilities of the questioner and his interlocutor.
Offline in-depth interview, advantages:
You can see and control the reaction of your interlocutor.
Non-verbal signs make it easy to notice a respondent’s doubts or understand that he is not telling you something.
You can participate in a conversation by nodding your head or otherwise signaling that you are listening to the person.
In personal communication, it is easier to create a friendly, trusting atmosphere by being open and smiling.
Offline cons:
In personal communication, it is difficult to write something down because visual contact is disrupted.
You may unknowingly send signals that the other person will perceive as disagreement.
Online advantages:
You can make settings suitable for a specific interlocutor, turn on or turn off the camera.
It's easy to take notes while answering.
You can talk to several people at the same time at a time convenient for them.
It is convenient to interview respondents from different regions.
Disadvantages of online in-depth interviews:
You are judged only by your voice, and if you have a high pitched voice, you may be mistaken for a young, inexperienced specialist.
Technical difficulties.
Lack of non-verbal communication - without video, it is difficult to understand how sincerely the other person is responding.
You need to constantly participate verbally in the conversation, since gestures are n