This employee plays the role of assistant manager and analyst, responsible for working with documents, receiving and processing applications.
The team's key responsibilities include monitoring trade marketing trends, continuously innovating and making timely decisions.
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Creating a Trade Marketing Strategy
Before you begin implementing a trade marketing strategy, you need to do some preliminary preparation:
Set goals . Formulate what mexico phone data result you want to achieve using trade marketing, whether it is increasing sales volumes, strengthening cooperation with partners, or something else. If the goal is not clearly defined, it will be difficult to move forward and evaluate progress.
Analyze the market . Conduct market and competitor research. This will help you understand which approaches may be most effective. Do not skip this step. It is important to be aware of competitive offers and advantages, as well as to identify their shortcomings in order to attract a loyal audience to your brand.
Study the demand . Determine what resources you are willing to devote to trade marketing. Remember that investments in this area usually generate income. The share of expenses will depend on various factors, including the cost of the product, sales volume, geography, and others. It is recommended to allocate at least 10% of the total costs. Then it is worth analyzing a specific business and taking into account the specifics of the industry to determine the necessary costs for trade marketing.
If you are just planning to engage in this type of marketing, start with small test actions (cheap and short-term promotions), determine comfortable costs and study the response. As necessary, increase the budget for the most successful activities.
Creating a Trade Marketing Strategy
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Once all the preliminary activities are completed, it is time to develop a strategy. This is an important stage where it is necessary to identify the most popular products on the market, choose an appropriate pricing policy, draw up a sales plan, carry out promotional activities and organize merchandising.