Airbnb bridged the gap between art and hospitality
Posted: Sun Jan 12, 2025 4:10 am
This unconventional technique can be like installing a giant statue or a large advertising banner in the busiest part of the city or designing a car to look like a particular product. Airbnb, one of the world’s largest accommodation companies, is showing its appreciation for art and offering its customers a unique experience by offering them a free night at the Louvre Museum.
For its “Night At” marketing campaign, the brand acres data transformed the Louvre Museum’s glass pyramid into a charming bedroom where guests could spend a night surrounded by priceless works of art. By doing so,, creating a memorable experience for customers. The brand’s efforts didn’t stop at the Louvre, with the “Night At” campaign also expanding to Dracula’s Castle in Transylvania, the Paris Catacombs, the Shark Aquarium, and the Great Barrier Reef.
Example of an Airbnb guerrilla marketing campaign Airbnb was able to introduce a lot of people to their brand and increase customer trust in an unconventional and surprising way. What the brand did was completely surprising to people and they shared it with others on their social networks; as a result, it spread like a virus everywhere.
For its “Night At” marketing campaign, the brand acres data transformed the Louvre Museum’s glass pyramid into a charming bedroom where guests could spend a night surrounded by priceless works of art. By doing so,, creating a memorable experience for customers. The brand’s efforts didn’t stop at the Louvre, with the “Night At” campaign also expanding to Dracula’s Castle in Transylvania, the Paris Catacombs, the Shark Aquarium, and the Great Barrier Reef.
Example of an Airbnb guerrilla marketing campaign Airbnb was able to introduce a lot of people to their brand and increase customer trust in an unconventional and surprising way. What the brand did was completely surprising to people and they shared it with others on their social networks; as a result, it spread like a virus everywhere.