Sales enablement marks the definitive customer centricity
Posted: Tue Jan 07, 2025 8:18 am
This “movement towards” consumers that a sales enablement strategy encourages allows companies to exploit a trend that has become very important in the relationship between company and customer, namely personalization.
As already mentioned in a previous article, the context in which all companies argentina whatsapp resource are inserted is increasingly pushing them to change their priorities: choices are no longer made to pursue only business and economic growth; on the contrary, the customer, understood as a person, always has a more central role.
There is even talk of “ man at the centre of brands ”, since human needs have become decisive for truly successful strategies : companies, in fact, must abandon the purely productive logic and place themselves in a position of listening to the customer so that their business meets his needs and requirements.
Hence the need for cross-cutting customization , ranging from the creation of ad hoc offers and products to the approach that must have specific timing and methods for each customer.
And sales enablement facilitates precisely this type of personalization , which is the best tool for starting and maintaining a lasting relationship with people, moving ahead of their requests and, above all, making this relationship something more than a simple commercial transaction.
In conclusion, sales enablement is the sign of a transition, a transformation, a change in the development approach of a company, which no longer works in watertight compartments, but shares experiences and knowledge between key sectors and does so by changing perspective on its business, in which the person is not the means, but the end of its development.
As already mentioned in a previous article, the context in which all companies argentina whatsapp resource are inserted is increasingly pushing them to change their priorities: choices are no longer made to pursue only business and economic growth; on the contrary, the customer, understood as a person, always has a more central role.
There is even talk of “ man at the centre of brands ”, since human needs have become decisive for truly successful strategies : companies, in fact, must abandon the purely productive logic and place themselves in a position of listening to the customer so that their business meets his needs and requirements.
Hence the need for cross-cutting customization , ranging from the creation of ad hoc offers and products to the approach that must have specific timing and methods for each customer.
And sales enablement facilitates precisely this type of personalization , which is the best tool for starting and maintaining a lasting relationship with people, moving ahead of their requests and, above all, making this relationship something more than a simple commercial transaction.
In conclusion, sales enablement is the sign of a transition, a transformation, a change in the development approach of a company, which no longer works in watertight compartments, but shares experiences and knowledge between key sectors and does so by changing perspective on its business, in which the person is not the means, but the end of its development.