optimization/keyword optimization.

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Answering those questions not only brings new people to your site but can bolster relationships with your customers who can now count on your brand to provide supportive information while they shop and even after they purchase. Therefore, this is not only a DTC ecommerce SEO win but a potential brand win as well. Case Study The D2C footwear and ecommerce client below created an educational article hub where they answered questions on “how to find the right fit,” “how to clean,” and “what’s the difference between X and Y products.” Not only did they see a large increase in traffic (the dark blue line), but they also saw net new revenue as well (meaning a customer made a purchase after landing on the how-to article): (You can access the full case study from this work here) Frequently asked questions on ecommerce SEO strategy Which is better for ecommerce: on-page SEO or link building? Both on-page SEO and link building (getting links from other websites back to your website) are important and necessary for ecommerce SEO, or SEO in general. Link building may be the initiative capable of bringing your targeted keyword into the top three ranking positions, but link building won’t be as effective without on-page


How do you determine keywords to target? When determining the uae number screening best keywords to include on your product pages or informational, long-form articles, it’s best to have a professional do a formal keyword research project to discover all of the ways that potential customers are searching for your products AND understand what questions they’re asking about your products. However, if you don’t already have that keyword list or have access to an SEO professional to support you in this keyword research, here are a couple of quick methods for mapping out your keywords Category page keywords First, list out each product you sell and the different product variations you have. For example, a clothing brand may have a keyword table that looks like this: Then use this table to create your list of keywords/product categories, such as “blue sweatshirts,” “quarter zip sweatshirts,” “women’s blue sweatpants,” etc. Questions from customers (for long-form articles) For a DIY method of determining what questions your customers are asking, consult with your customer service team and/or sales teams to understand the top questions they receive. With that information, you can use this downloadable DIY template for determining questions to answer in your long-form articles.