mystery when a customer

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Walk that line by knowing your audience and delivering in the body of the email any value teased in its subject line or preview. Motivate subscribers to pursue your in-email content without making them feel baited or leaving them disappointed. Side note: Some kinds of trigger emails can be excluded from this strategy. A trigger email is sent out automatically in response to a specific action, and it should often communicate its message succinctly and overtly. There needn’t be any


places an order and receives a confirmation, for example namibia number screening Here’s an example from Patagonia, an outdoor clothing and gear company: Be concise, but not terse When the window of opportunity to drive an open is as small as a brief subject line to identify the topic and a short preview to layer on a bit of context, words must be chosen carefully. Retention Science reported that subject lines with 6-10 words resulted in the highest open rates (21%), while subject lines with either more or fewer words resulted in lower open rates (14% and 16%, respectively). These word counts aren’t hard rules, but they provide useful guardrails. Remember that the majority (if not the entirety) of your subject line and preview copy should be viewable on mobile devices before the recipient opens the email.