The premise of the automotive mobile experience: pervasive computing

[nurmohammadkhan]

The technological development of recent decades and in particular that complex phenomenon that we call digital transformation have produced profound consequences in the automotive sector , influencing production logic and shaping the system of relationships between brands and customers .

Even though it is still ongoing, we have tried to describe this process of change in some of our recent articles, focusing first on the impact of the Internet of Things in the automotive industry, then on the possible improvement of the brand experience by the players in the sector and finally shifting the focus to the role played by Big Data .

An equally important aspect concerns the new ways of interaction that digital tools cameroon whatsapp resource have enabled – from companies to consumers and vice versa – and which give rise, as we will see, to just as many opportunities for creating value for the company : from the multiplication of opportunities to meet prospects to the increase in micro-moments of conversion, from the possibilities of customer loyalty to greater opportunities for cross-selling and upselling. It is the automotive mobile experience .

The use of different devices, on multiple channels, at numerous and different online touch points – in short, everything we talk about when we talk about the digitalization of the customer journey – allows consumers today to access a growing amount of information . The founding condition of this extremely fluid and lively scenario, in which it is increasingly difficult to draw a clear distinction between computers and devices of different types, is the mass use of mobile devices .