about general guest behaviors

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Expand understanding of patterns past your own web properties. Identify in-market buyers more accurately. ‍ The key is to find reliable sources of second-party data and understand how to integrate these insights with your own first-party data for a more comprehensive view of your prospects. Definition and examples of third-party intent data (external intent data) Now, let's imagine you've hired a professional event planner for your next shindig. This planner has a wealth of experience organizing numerous events and



can provide insights, event trends, and patterns. However, their data is not specific to japan number screening your event, and they might not know the unique characteristics of your guests. This is akin to third-party intent data in the world of B2B marketing. Third-party intent data is information collected by entities that don't have a direct relationship with the user from whom the data was collected. This could include: Aggregated Data: Information collected from various websites, platforms, and sources, similar to the event planner's broad knowledge of different events. Behavioral Insights: Data about user behaviors, interests, and activities across the web, akin to the event planner's understanding of general guest behaviors and trends.