Online videos in everyday life

[nurmohammadkhan]

54% of consumers want to see more video content from a brand or company they support (source: Hubspot).
And this statistic is not just about entertainment, but we are talking about real brand content . The brand is no longer the simple brand from which we decide to buy a product or service, but a real point of reference , with which we share ideas and values , it can represent a source of inspiration or even a lifestyle.

88% of marketers are satisfied with the ROI generated by afghanistan whatsapp resource video marketing on social media (source: Wyzowl).
Video marketers get 66% more qualified leads per year (source: Optinmonster).
8 out of 10 users purchased a software or application after watching the brand's video (source: Wyzowl).
By 2022, 82% of global internet traffic will come from streaming and downloads (source: Cisco).
In 2021, after the second lockdown, video consumption trends skyrocketed ( +82%) (source: Comscore).
We could go on and on, but these statistics give a good idea of ​​what has already been said and what we are about to say.

Over the last three years – not coincidentally corresponding to the recent period of the Covid-19 pandemic – there has been a substantial increase in the Italian digital audience , reaching a penetration of 75% of the Italian adult population (source: Sensemakers).

As just mentioned, in fact, the pandemic period has contributed to a large extent, not only to a disproportionate increase in the use of online content, especially online videos , but has also changed the way of using it.