And here's some data about it:
Posted: Tue Jan 07, 2025 4:59 am
We are talking about one of the oldest secrets of communication and then of commerce. Which today is made more relevant than ever by digital tools. In particular, by the analysis and interpretation of data . And here the theme of Digital Transaction Management comes into play.
Starting from DTM systems, in fact, you can collect a huge and valuable amount of data on your customers and on all types of exchanges that have taken place with them, through the most diverse channels . This information, these traces will constitute the primary elements to bring out a very detailed and highly granular photograph of your audience.
At this point it is a matter of learning to “zoom”: that is, to divide your target ghana whatsapp resource into many clusters of people who have characteristics, behaviors, needs and possible desires in common. No longer a single and indistinct target, but many increasingly specific micro-targets to hit with customized operations and communications .
Digital companies that use customer experience systems based on user behavior and data-driven marketing increase their profits, on average, by 15% more than others (source: gartner.com ).
Can we do more than this? What is the final frontier? Matching the target with the individual person . This is the turning point of personalization , that is, the transition from one-to-many to one-to-one communication .
And this is the real turning point of digital transformation: we start from the data and always arrive at the people, who are thus put at the center of the business , concretely.
If you rely on specialized companies like Doxee , you will have all the tools available to cover the entire length of this journey : from solutions for a paperless company (from Digital Archiving to Electronic Signature to Electronic Invoicing ), up to personalized communication systems with customers (the personalized Doxee Pvideo videos and the personalized Doxee Pweb mini-sites ).
Starting from DTM systems, in fact, you can collect a huge and valuable amount of data on your customers and on all types of exchanges that have taken place with them, through the most diverse channels . This information, these traces will constitute the primary elements to bring out a very detailed and highly granular photograph of your audience.
At this point it is a matter of learning to “zoom”: that is, to divide your target ghana whatsapp resource into many clusters of people who have characteristics, behaviors, needs and possible desires in common. No longer a single and indistinct target, but many increasingly specific micro-targets to hit with customized operations and communications .
Digital companies that use customer experience systems based on user behavior and data-driven marketing increase their profits, on average, by 15% more than others (source: gartner.com ).
Can we do more than this? What is the final frontier? Matching the target with the individual person . This is the turning point of personalization , that is, the transition from one-to-many to one-to-one communication .
And this is the real turning point of digital transformation: we start from the data and always arrive at the people, who are thus put at the center of the business , concretely.
If you rely on specialized companies like Doxee , you will have all the tools available to cover the entire length of this journey : from solutions for a paperless company (from Digital Archiving to Electronic Signature to Electronic Invoicing ), up to personalized communication systems with customers (the personalized Doxee Pvideo videos and the personalized Doxee Pweb mini-sites ).