If you have been active in the field for a long time and have tested campaigns on different channels, you will see that email marketing has the highest opening and click rates
at extremely competitive costs. From recent data (DMA, 2023), the performance of email campaigns worldwide:
31.8% open rate of all emails sent
1.9% click-through rate on total emails sent
6% unique click-through rate out of total email opens.
In our case, sending an email has low costs, which makes this method an excellent way for a large audience, at low costs.
Additionally, thanks to artificial intelligence (GPT Chat) , email marketing campaigns can be simplified, particularly in terms of content and audiences.
Right from the start, it’s important to remember that it’s important not to associate email marketing only with sales!
At the campaign level, you need to think about the entire user experience, from the first contact to loyalty.
Regardless of the conversion funnel area we’re addressing, the variety of email types and communication tones play an important role in the marketing strategy.
Integrating Chat GPT into our platform can make all aspects of email marketing easier for you. Use Chat GPT to create impactful content, personalize messages, and automate communication processes.
We will analyze step by step the integration of AI in email marketing campaigns:
1. The role of artificial intelligence in email marketing
2. The strengths of AI in email marketing
3. The integration of Chat GPT with the NewsMAN platform
4. The types of campaigns optimized with AI, with examples
5. The guide – step by step – to use Chat GPT on the NewsMAN platform
6. What features can you find in our BETA version to generate them with Chat GPT?
The Role of Artificial Intelligence in Email Marketing
In the digital age, artificial intelligence (AI) has become a uganda telegram critical element for marketing strategies, product development, and the customer experience with the brand. AI opens up a world of opportunities for marketers:
they can make more informed decisions – allowing marketers to make them based on hard data, rather than relying exclusively on intuition,
Specialists can personalize customer experiences – AI can create messages specifically targeted to each recipient, from product recommendations to specific content,
They can make marketing processes more efficient.
The strengths of AI in email marketing
One of the strengths of AI technology is certainly the ability to analyze millions of data points and provide suggestions for creating and improving email marketing campaigns. Among other things, artificial intelligence makes everything easier and faster:
understands commands extremely well,
analyzes data quickly,
offers instant solutions based on requirements,
is accompanied by personalized suggestions, based on the customer segment,
constantly improving the answers.
AI can deliver personalized content to segments of your list, so you can deliver relevant content based on each recipient's preferences and behavior.
AI can also analyze the quality of your email content and offer suggestions to increase open and conversion rates based on your audience.
Integrating Chat GPT into the NewsMAN platform
Integrating Chat GPT into our platform not only simplifies the campaign creation and management process, but also improves overall results by personalizing messages and automating processes.
Within the NewsMAN platform, Chat GPT can create headlines and paragraphs that grab your recipients’ attention and motivate them to open and engage with your
emails, which form the basis of performance metrics that will be analyzed later.
open rate
click rate
conversion rate
You can use the following features in the platform for multiple campaign types:
sending standard bulk emails
segmented standard campaign
seasonal
unique / limited offer
product launch
e-commerce offers
Welcome
pre-sales
re-engagement
events
Additionally, with AI, you can write based on subscriber activity or based on demographics, subscriber attributes, preferences, etc.
Let’s start with some concrete examples of how you can maximize the impact of Chat GPT in different types of email marketing campaigns.
Types of campaigns optimized with AI, with examples
We can use smart features to diversify, but more importantly, to test email marketing campaigns to get better results.
1. A/B or MVT (Best Variant Email) Test for a Limited Offer on Certain Products
Assuming we have an online store in the home & decor niche and we want to send an email to a customer segment with a personalized offer for dining chairs, with a 50% discount.
We are thinking of retargeting customers who have already interacted with a previous newsletter, which specifically referred to the “dining chairs” category.
To create a segment in the list, go to section
→ Segments → Create → Name the segment (“Retargeting Dining Chairs”) → Choose one or more rules from the segment rules (in our case, customers who interacted with the previous email) → Click Add, to add the condition → Click Save.
More details on subscriber segmentation .
Manually write text or generate it with Chat GPT
After having a lot of visits in the dining chairs category in the previous newsletter, but very few conversions, we decided to do a limited promotion on dining chairs, valid for a few hours.
We decided to send an email with the offer “50% off” to customers who interacted with the newsletter sent 7 days ago, sent in the “dining chairs” category.
The text of the email campaign was written manually.
We started working to create the email, of course choosing a predefined template in NewsMAN so that you could customize it to your liking using the drag and drop editor.
template-newsman
In the field of copywriting, it is said that "the time given to writing the title must be as generous as that given to the overall content". It sounds better in English, I leave you the answer below, if you ever want to read it
“ You should spend as much time writing your headline as you spend on writing the content”
We spent about 30 minutes defining the title (in our case, the subject too), from several variations that we stopped modifying.
50% off extra 24 hours on dining chairs
Choose a dining chair now and get 50% off
Dining Chairs – 50% Off [Limited Time]
Limited Offer – Get 50% off Dining Chairs Now
Promotion will end on Monday – Choose the right product
The best offer just for you [Dining chairs]
Next, to test the functionality of the integration with Chat GPT for writing and formatting texts, we tried to see if there was an option that we preferred.