Turning Social Media Followers into Leads

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However. it never sends alerts or emails when an opinion is issued. " We have to create an alert system ourselves. using a computer script. This practice requires time and the use of a developer ." explains Yann Guégan. responsible for editorial innovation at Contexte and vice-president of the Council for Journalistic Ethics and Mediation. During the hackathon. the editorial team therefore imagined an AI. based on the ChatGPT API capable of automatically creating alerts .


" We give him the URL of the page to retrieve. describe the table canada telegram we would like to obtain. and ask him to create an alert as soon as this table changes ." continues the journalist. Within the International Consortium of Investigative Journalists. an organization behind cross-border investigations like the Panama Papers. AI has been used since 2016. “ During the Panama Papers. there was a data leak of several million pieces of data of incredible complexity.


Even when you involve hundreds of journalists. you can’t decipher everything .” explains Pierre Romera Zhang. the consortium’s chief technology officer. The team therefore set up so-called computer vision tools . They gave the computer the task of describing visual elements and extracting text from images. For them. artificial intelligence should make it possible to automate tasks that journalists are physically unable to perform. “ From the moment we know that journalists are capable of reading all the documents. we’re not going to ask algorithms to do it for us .” he continues.