Offering digital wallets can increase mobile conversion rates by up to 14%.Offering digital wallets can increase mobile
Posted: Mon Jan 06, 2025 4:57 am
Recurring donations made via ACH are 55% higher than kenya phone number those made via credit card.
Monthly recurring donors who donate via ACH are retained for 20% longer than those who use debit or credit cards.
Communication and content marketing strategy for non-profit organizations
Even if you are using the right tools, your efforts can go to waste without the right communication and content marketing strategy. Here are some key statistics to give you an idea:
25. Personalized emails have 82% higher open rates than generic ones.
Personalization consists of adapting the contents of emails to individual recipients. This can include using their name, mentioning past interactions, or segmenting your email list based on donor behavior. People are more likely to open emails that they feel are relevant to them.
To facilitate personalization, consider using an email marketing tool like Constant Contact.
This platform allows you to add dynamic content to topics, including the contact name. If the name is not present in your database, you can use a fallback option such as “Friend” or “Valued Member”.
Personalized subject lines in email marketing campaigns
Those interested in this platform can learn more about it in our review of Constant Contact.
26. 58% of donors prefer to talk to a person within the nonprofit rather than the brand itself.
People tend to trust and relate more to other individuals than to faceless organizations. This approach can be particularly effective in email fundraising.
Monthly recurring donors who donate via ACH are retained for 20% longer than those who use debit or credit cards.
Communication and content marketing strategy for non-profit organizations
Even if you are using the right tools, your efforts can go to waste without the right communication and content marketing strategy. Here are some key statistics to give you an idea:
25. Personalized emails have 82% higher open rates than generic ones.
Personalization consists of adapting the contents of emails to individual recipients. This can include using their name, mentioning past interactions, or segmenting your email list based on donor behavior. People are more likely to open emails that they feel are relevant to them.
To facilitate personalization, consider using an email marketing tool like Constant Contact.
This platform allows you to add dynamic content to topics, including the contact name. If the name is not present in your database, you can use a fallback option such as “Friend” or “Valued Member”.
Personalized subject lines in email marketing campaigns
Those interested in this platform can learn more about it in our review of Constant Contact.
26. 58% of donors prefer to talk to a person within the nonprofit rather than the brand itself.
People tend to trust and relate more to other individuals than to faceless organizations. This approach can be particularly effective in email fundraising.