How to provide top-notch customer service on social media:

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List the platforms where your customers reach you mostsri lanka mobile phone number often so you can focus your time and resources on managing those channels.
Assign roles and responsibilities to your social media customer service team. You can have a designated person for each platform or topic (e.g. technical product questions and complaints). It’s also a good idea to have one person oversee all customer service activities – someone who makes sure responses are appropriate and approves outgoing messages.
Create customer service guidelines. This will help you keep your responses consistent and in line with your brand tone of voice.
Should you appear friendly or professional? Should you answer questions in the comments section or follow up with a direct message? Should you proactively chat with your customers, even if they’re not directly related to your business? These are some of the issues your corporate identity will help with.
Monitor social channels for brand mentions, comments, and questions. Respond to the maximum number of customers each day to provide timely assistance, join the conversation while it’s still relevant, and identify conflicts before they develop.
Report on your performance. Just like any other social media marketing activity, customer service is something that should be reviewed frequently. Reporting on your customer service performance, whether it’s the types of queries you receive or the average response time, will allow you to identify gaps and address any deficiencies.
social media reporting
How to Manage and Report Social Media?

A successful social media strategy is based on data-driven decisions and financial investments.
As more and more money is poured into social media marketing, it’s important to understand the efficiency of that spend and the revenue it generates.
This is where tracking and reporting come into play.
These two activities provide insight into how the budget you’re putting behind social media is contributing to your business’ bottom line. It also allows you to quickly adjust your strategy – the sooner you get your performance data, the faster you can improve.
Proper tracking and reporting is all about the right focus. Knowing the full scope of data you need to drive actionable results will allow you to measure your performance more effectively.

Here are the metrics you should pay attention to when measuring different social media niches:
Audience analysis: audience size, demographics, interests, behaviors, audience personas (how have your personas changed over time, are there new people in your audience)