Your bb will identify marketing qualified leads (mqls) when they show telemarketing data enough interest in your marketing efforts and fit your ideal customer profile. Then, your sales team will identify sales qualified leads (sqls) who are seriously considering your product, based on the conversations they have with stakeholders.Bc vs bb lead generation sourcehow to start bb lead generation?For the best bb lead generation strategy, you’ll need to focus on optimizing your bb sales process and lead capture process.
This includes determining how you’ll format your lead capture form, and how you’ll design the landing pages this form will live on.Of course, that’s only half the battle. You’ll also need to figure out how to direct high-quality potential leads to those landing pages, and how to build their trust so they’re ready to give you their information.What are the best ways to get bb leads? Our list of bb lead generation tips covers all aspects of generating leads, from building your authority to optimizing your lead form.