Unlike newsletters, which are one-off shots, nurturing flows are sequences of recurring emails sent to your contact base’s specific target group. For example, one of our buyer personas is a marketing director at a major university, and one of their main problems is dealing with the competition to attract new students. From this data, we produce a flow only for our leads that fall into this profile and create a sequence of emails.
They focus on the difficulties faced by the persona’s business and the possible solutions retail email list as well. First, we send educational content — such as ebooks and blog posts — so that the persona understands how the visibility of Content Marketing can help attract new students. Then, we present success stories from other universities, until the contact reaches the funnel’s end and realizes the value of our strategy.
There is no formula or a correct number of emails for a flow; it will depend on your strategy. The important thing is to practice, test, and change tactics whenever necessary. 9. Hold webinars The webinar has several advantages that make it attractive in terms of content format. Moreover, it also shows to be a good option for companies because: it is easy to consume — and also to produce; video content is on the rise; it allows the creation of interactive experiences; it humanizes the company; it generates authority.