The telling of the story engages many parts of the brain
Posted: Sun Jan 05, 2025 5:31 am
There are many commercials that run that tell a story. Sometimes, it’s overt, with a narrative that runs through it, and sometimes, it’s more subtle. Focusing on a family and their love of a product is storytelling. It may not be a narrative story, but it still tells a story about characters and situations. Some of the best emotional branding ads transport the viewer to another place where the story is taking place.
People remember ads that tell an in-depth story. They remember not only the ad but communication email list the emotions they felt while watching it. Those emotions are strongly tied to the brand itself. When a person sees storytelling that sparks emotion, they get a hit of dopamine to their brains. This process is also linked to the person’s memory. It actually helps people remember the story better.
and this includes the amygdala, which is the brain’s memory center. This is why brands use storytelling — it gets an emotional reaction and is more likely to be remembered. And when the ad is remembered, the brand is remembered. It’s the essence of emotional branding. brand that stay in the consumer's mind With so much competition out there in today’s global marketplace, storytelling is more essential than ever for helping consumers remember your specific brand.
People remember ads that tell an in-depth story. They remember not only the ad but communication email list the emotions they felt while watching it. Those emotions are strongly tied to the brand itself. When a person sees storytelling that sparks emotion, they get a hit of dopamine to their brains. This process is also linked to the person’s memory. It actually helps people remember the story better.
and this includes the amygdala, which is the brain’s memory center. This is why brands use storytelling — it gets an emotional reaction and is more likely to be remembered. And when the ad is remembered, the brand is remembered. It’s the essence of emotional branding. brand that stay in the consumer's mind With so much competition out there in today’s global marketplace, storytelling is more essential than ever for helping consumers remember your specific brand.