You can also use tools like Google Trends to keep an eye on which of your pet keywords are seeing more or less search volume than usual. Tweak your content calendar and ongoing SEO strategy accordingly. Prioritize options that are realistic for your site If you own or manage a brand that’s quite large and capable of targeting very popular, high-volume key terms, then, by all means, go for it.
But small to midsize websites and brands generally do a lot better when targeting alternatives freight forwarders brokers email lists that tie in nicely with topics that are already working for them. Another possible approach is to check out keyword options that are relevant to your branding and SEO goals but have very little competition. The less competition you have for a given keyword, the better chance you have of scoring a coveted top SERP rank.
Google’s SERP features—such as an image pack or rich snippet—is another effective way to get your website noticed in search results. Pay attention to what SERP features typically look like when you Google your chosen keywords. Then consider additional content strategies and keyword choices that will make your content more likely to qualify for inclusion in the features you see.