Notice how this approach leaves the user aside to focus on the robots
Posted: Sun Jan 05, 2025 5:18 am
This effort by Google is evident in its algorithm updates. BERT was the last update in this sense, representing a significant evolution of the algorithm in the processing of natural language, understanding how humans express themselves. From now on, it understands the meanings of words, the relationships between them, and the nuances of human language. With this update, it’s clear that what matters to the search engine is not exactly the keywords that users use but the meaning that they build together.
This sense is what evidences the users’ search intention. You can consider this change from Google transportation email list in your SEO strategies. After all, professionals in the field usually optimize content with keywords in mind. The mission was to identify the words that people used to find certain content and know the ideal volume of repetition of those terms on the pages. Thus, Google would match the user’s search with the content and prioritize that page in the ranking.
It turns out that Google doesn’t want that anymore. If the search engine no longer attaches so much importance to the matching of keywords, but to the meaning they express, SEO’s focus must also change. From now on, you must ask yourself what does this user wants to find when doing this search? People want answers, not keywords.
This sense is what evidences the users’ search intention. You can consider this change from Google transportation email list in your SEO strategies. After all, professionals in the field usually optimize content with keywords in mind. The mission was to identify the words that people used to find certain content and know the ideal volume of repetition of those terms on the pages. Thus, Google would match the user’s search with the content and prioritize that page in the ranking.
It turns out that Google doesn’t want that anymore. If the search engine no longer attaches so much importance to the matching of keywords, but to the meaning they express, SEO’s focus must also change. From now on, you must ask yourself what does this user wants to find when doing this search? People want answers, not keywords.