This can quickly have you marked for spam. Use three or fewer typefaces Your email funnel should not be cluttered and difficult to read. You want to ensure your email is legible and only contains necessary information. You will want the appropriate copy for your email written in one to three typefaces. The additional typefaces should be used for headlines and to break up the text.
Optimize the email’s preview text With so many individuals checking their email on the go, you mortgage brokers email list must have your email preview nailed down. This small snippet will be what determines if you have a good open rate or a poor one. You can include emoji in your headline and preview text if that is appropriate for your audience. Take the time to create an enticing preview text as this is the only few seconds you will have to convince your lead to open your email.
they are going to look for an email signature. Make sure you provide a way for them to email or call you. Additionally, make sure they know who they are speaking to and will be calling. This builds a more personal relationship, which makes it easier to nurture the relationship until the lead becomes a sale.