Cultural Characteristics In international marketing, culture covers all the ideas, perceptions, traditions, and customs that shape the people of a given region or country. Therefore, if this factor and its differentials concerning other markets are not fully understood, it is impossible to establish a link with the target audience, represented by the buyer persona. One of the best practices to understand and value the cultural characteristics of the target market is to employ local talents.
For example, to successfully enter the Hispanic scenario, Rock Content included its production flow with dozens of content creators who have Spanish as their native language. Those professionals were guided by other experts pharmaceutical email list (also native speakers) from Rock’s team in Mexico — the country the company chose to start its internationalization. At the same time, these freelancers and professionals are supported by hundreds of Content Marketing experts in Brazil, the company’s home country.
currency value, income levels are some of the data that you should evaluate and single out for an international Content Marketing strategy, among other factors. Taking this into consideration is critical to developing a buyer persona profile adjusted to reality, enabling the production and dissemination of compelling content. For example, if your company has a diversified product portfolio, the public may assess some of them as too expensive in one country and affordable in another.