Step Three: Creating an MVP After several conversations and deliberations–both internally and with some of our key clients, we had the following insight: What if it were possible to combine the content production expertise of our freelance talent pool in our marketplace with the know-how and experience of professionals operating in fields related to our client’s core businesses? The concept was to engage professionals versed in diverse areas who could contribute in various capacities.
The name + qualification + professional registration + profile (such as LinkedIn or Lattes) would be finance and banking email list cited throughout the content as a means of conveying expertise and authority – a criterion explicitly highlighted in the documentation provided by Google. Thus, the concept of expert-driven content emerged. These professionals commenced contributing to various pieces of content related to their expertise and experience, whether professional or as consumers, through concise written interviews.
perspectives on the central theme of the content, thereby supplementing all other references available to the writer. The quotations from these professionals were seamlessly integrated into the texts, supplemented by market data and information from entities regarded as authoritative in the respective niche. These citations became mandatory and were incorporated through direct citations. It is crucial to underscore that these professionals do not necessarily require digital prominence, as the objective is precisely to incorporate perspectives from everyday individuals, thereby humanizing the brand’s content.