Still, knowing more specific details about the target audience depends on data analysis related to how consumers interact with: E-commerces Online advertising Marketing campaigns CTAs Seasonal campaigns (such as holidays and Black Friday) All this information must be collected, analyzed, and used to build buyer personas aligned to the business’ average consumer. This way, it becomes easier to develop campaigns and sales planning that generate good results.
Identifies the consumer’s expectations about your brand Every customer has specific expectations small business email list about brands. This behavior is directly related to their habits, pain points, and other details that compose each persona’s profile. Brands that define their buyer personas can perfectly understand the main expectations of their average consumer. That is related to past experiences with companies in the market, personal needs, and product expectations. Therefore, when creating content, it is possible to show that your company meets these expectations.
It is not necessary to state this explicitly but to make it clear. What are the advantages of creating persona-based content? Persona-based content helps you achieve specific results in less time and greater volume. For example, it is possible to achieve more conversions or engagement in less time since the content addresses actual pain points. Next, learn more about the main advantages and their value for a successful content strategy.