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For example if you’re in the smart home technology industry

Posted: Sat Jan 04, 2025 4:00 am
by sumona
Creating a “live” series for your followers to see how they can easily install your products is an excellent way of keeping people engaged. If you’ve noticed regular viewers, reward them with something for their loyalty. This could be anything from a shoutout to money off their next order with you. Doing this encourages others to continue watching and again instills that feeling of FOMO.


4. Create Genuine Insider Views One of the best things about ephemeral content is that local marketing email list because it’s so raw and honest, you can afford to make minor errors, and the odd “ummm” in a video can be easily forgiven. Take advantage of this! If you’ve got something exciting happening behind the scenes, let your followers see and become a part of it all! Whether it’s a new product landing on your shelves or welcoming a new member of staff to the team, getting your followers involved will help build up brand loyalty and make them feel like they’re a part of the team too.


Creating that urgency, that longing to be there with you by showing your followers around your home or office, adds to the FOMO that ephemeral content utilizes so brilliantly. Image Source: Instagram With ephemeral content, you’ve got the opportunity to show people what’s going on in your world in real-time. Much like reality television shows, seeing what others are doing in real-time is oh-so-satisfying, and you should utilize that for your social media channels.