Deliver an experience, not just a brand

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Today’s customers are looking for a great experience. They want to be able to buy products online and pick them up in-store. They also want to add items to their cart from your website and then go to your app and see that the items are still there. In other words, they want to move from a store to a website, from social media to an app, and feel like it’s all the same brand.

Is your omnichannel experience strategy aligned with customer expectations?
The more technology advances, the more it becomes an integral part of our daily lives. Most of us will not hesitate to start our online experience on a desktop computer, then move to a tablet before finishing on a mobile phone. It is even possible to receive a notification on the smartwatch in between.

For businesses, this means providing an omnichannel experience . This means enabling customers and prospects to access your products, offers, and services across different channels, devices, and platforms. All of these elements need to be interconnected so that customers can move from one to the other as seamlessly as possible.

However, do you know which channels, devices and platforms your macedonia whatsapp list customers prefer to use and on which they want to receive messages? Do you know the journey they like to follow? It is by having this information that you will be able to develop an effective omnichannel communication solution .

We conducted a survey on consumer behavioral mechanisms in relation to SMS advertising campaigns during Black Friday. Feel free to discover the results of this study which will be very useful to you.

At Esendex, we’ve been helping businesses improve their marketing and customer relationships for over 20 years. And we can do the same for you. To find out more, get in touch.