Navigation is integral for getting visitors to go where you
Posted: Sat Jan 04, 2025 3:56 am
” Andy Crestodina | Orbit Media Navigation: Most marketers rarely audit their site navigation, but it can reveal important insights. The Navigation Summary in Google Analytics shows how people are using your navigation, or if they’re using it at all. Fix: You have several fixes for low-performing navigation items: Rename them. Remove them. Leave them alone if they’re important and descriptive; they might be perfectly fine.
Want them to go. “Web design is mind control. Your job is to guide visitors through a series life insurance email list of pages that make them more trusting and educated about what you do until they convert.” Andy Crestodina | Orbit Media Search terms report: If your site has a search box, Google Analytics lets you review everything that people search for when they use it.
Fix: Conduct your own search on your site, using the phrases people search for most often. If you find adequate information with the search term, you’re good. If not: Create a page or pages to add the information. Optimize your page if it’s not ranking. Adjust your navigation to help visitors find things faster. Browser compatibility: Another Google Analytics report lets you look at how your site is performing in different browsers.
Want them to go. “Web design is mind control. Your job is to guide visitors through a series life insurance email list of pages that make them more trusting and educated about what you do until they convert.” Andy Crestodina | Orbit Media Search terms report: If your site has a search box, Google Analytics lets you review everything that people search for when they use it.
Fix: Conduct your own search on your site, using the phrases people search for most often. If you find adequate information with the search term, you’re good. If not: Create a page or pages to add the information. Optimize your page if it’s not ranking. Adjust your navigation to help visitors find things faster. Browser compatibility: Another Google Analytics report lets you look at how your site is performing in different browsers.