And what is the point of doing the same as everyone if
Posted: Thu Jan 02, 2025 10:30 am
Your goal is exactly to stand out? The problem here is that many companies, and even some CMOs, are always looking for a formula that will never exist. Developing a Narrative Design strategy is about knowing your public, your product, and the world you want to create. Let’s see how you can start doing it! 1.
Get even more data about your target audience When planning strategies, marketers are already used canadian colleges universities email list to data gathering — about the buyer persona, the competition, the best channels to use. But to create your own category based on a narrative, you’ll need more than that. The protagonist of your story will always be your customer, but how can they be introduced into your product’s world in a valuable way? What pains do they have that every brand is trying to solve, and how can you make a story with a new, fascinating journey that they can’t find in other content? So this is not only about age, habits and financial situation.
It is also about aspirations, dreams, and meaningful emotions. A brand needs to know its audience’s lives better to find the right space in them for its product. 2. Consolidate the world and invest in all kinds of content Narrative Design needs to have a cohesive world, understandable rules, and a path to guide your customer. It means that what will consolidate your campaign will be the map you layout for it.
Get even more data about your target audience When planning strategies, marketers are already used canadian colleges universities email list to data gathering — about the buyer persona, the competition, the best channels to use. But to create your own category based on a narrative, you’ll need more than that. The protagonist of your story will always be your customer, but how can they be introduced into your product’s world in a valuable way? What pains do they have that every brand is trying to solve, and how can you make a story with a new, fascinating journey that they can’t find in other content? So this is not only about age, habits and financial situation.
It is also about aspirations, dreams, and meaningful emotions. A brand needs to know its audience’s lives better to find the right space in them for its product. 2. Consolidate the world and invest in all kinds of content Narrative Design needs to have a cohesive world, understandable rules, and a path to guide your customer. It means that what will consolidate your campaign will be the map you layout for it.