1 year of social media strategy: feedback
Posted: Thu Jan 02, 2025 10:30 am
Today we are going to offer you a somewhat special telegram data article since it will take stock of a year of social media strategy. Just a year ago we decided to take an additional turn in our marketing strategy. That of building an effective social media strategy and positioning ourselves against our direct competitors. Some of them were already present and others not yet, so it was time to get started.
The first goal we set for ourselves was to develop and build the Force+ brand image. So we decided to develop a blog section, which had been stagnant until then. But launching a social media strategy was, in our case, a total overhaul:
Existing articles on SEO and writing
Establishing an editorial charter
Building a strategic plan for broadcasting
About the ergonomics of the blog and the site.
Developing a social media strategy is no easy task, but a well-executed strategy is very beneficial. Whether in terms of image, notoriety or digital development, the implementation of this strategy has been a great success. So, let's see together how to establish an effective and relevant social media strategy to gain notoriety and visibility.
To make an effective social media strategy, we are convinced that content is essential. For this, we have developed a two-stage strategy. The first consists of a redesign of the SEO of the articles and pages of the site. The second phase focuses on content creation by creating a real strategy targeting our personas and their interests.
First, we decided to solidify the existing bases by reworking all the content in SEO. The goal is to optimize the writings as much as possible and to be better referenced on search engines. This phase was long but it allowed us to be more visible on a good number of keywords. Generally speaking, adapting a content strategy with SEO is a constant work. Indeed, Google, which is the most used search engine, regularly changes its rules. It is therefore necessary to adapt all of its writings and modify them regularly.
The first goal we set for ourselves was to develop and build the Force+ brand image. So we decided to develop a blog section, which had been stagnant until then. But launching a social media strategy was, in our case, a total overhaul:
Existing articles on SEO and writing
Establishing an editorial charter
Building a strategic plan for broadcasting
About the ergonomics of the blog and the site.
Developing a social media strategy is no easy task, but a well-executed strategy is very beneficial. Whether in terms of image, notoriety or digital development, the implementation of this strategy has been a great success. So, let's see together how to establish an effective and relevant social media strategy to gain notoriety and visibility.
To make an effective social media strategy, we are convinced that content is essential. For this, we have developed a two-stage strategy. The first consists of a redesign of the SEO of the articles and pages of the site. The second phase focuses on content creation by creating a real strategy targeting our personas and their interests.
First, we decided to solidify the existing bases by reworking all the content in SEO. The goal is to optimize the writings as much as possible and to be better referenced on search engines. This phase was long but it allowed us to be more visible on a good number of keywords. Generally speaking, adapting a content strategy with SEO is a constant work. Indeed, Google, which is the most used search engine, regularly changes its rules. It is therefore necessary to adapt all of its writings and modify them regularly.