Smart Data and IoT: what benefits for the customer experience
Posted: Thu Jan 02, 2025 10:25 am
Today, data processing is an essential point for improving whatsapp data the customer experience. Smart Data and IoT are two innovative technologies for generating reliable and relevant data on the customer journey. By knowing a person's customer or user journey, it is possible to offer a better and personalized customer experience. Smart data and IoT draw their sources from Big Data and therefore have great exploitation potential.
In addition, the market for these two technological tools is booming. The data market is only growing, now exceeding 2.5 trillion bytes generated per day. This represents as much as the amount of information generated since the beginning of humanity. In addition, its market is worth more than 1.7 billion euros in France alone. As for the IoT, the French market is worth 230 million euros and 3.782 billion euros worldwide.
Today it is therefore important to use all possible methods to satisfy a customer more and more. Can Smart Data and IoT, through their technologies and values, contribute to improving the customer experience?
If we want to summarize smart data in a few words, we could say that it is the data processed and derived from big data. However, this definition would be far too simplistic. Smart data is the intelligent way of processing information and therefore comes in opposition to Big Data. In addition, Smart data can be generated through several channels, whether physical or digital.
Smart data has two very specific objectives. The first is to process data efficiently and the second is to qualify it. With the massification of data, it is important for companies to have reliable data that can be used to improve different strategies. In addition, it allows them to generate more leads and thus increase their turnover.
In addition, the market for these two technological tools is booming. The data market is only growing, now exceeding 2.5 trillion bytes generated per day. This represents as much as the amount of information generated since the beginning of humanity. In addition, its market is worth more than 1.7 billion euros in France alone. As for the IoT, the French market is worth 230 million euros and 3.782 billion euros worldwide.
Today it is therefore important to use all possible methods to satisfy a customer more and more. Can Smart Data and IoT, through their technologies and values, contribute to improving the customer experience?
If we want to summarize smart data in a few words, we could say that it is the data processed and derived from big data. However, this definition would be far too simplistic. Smart data is the intelligent way of processing information and therefore comes in opposition to Big Data. In addition, Smart data can be generated through several channels, whether physical or digital.
Smart data has two very specific objectives. The first is to process data efficiently and the second is to qualify it. With the massification of data, it is important for companies to have reliable data that can be used to improve different strategies. In addition, it allows them to generate more leads and thus increase their turnover.